• Agreement seeks to promote off-road safety & sand dune adventures in the UAE
• Exclusive training course to be offered to new Western Motors Jeep Wrangler

Abu Dhabi, 10 November 2019: Western Motors, Jeep authorized distributor in the Emirate of Abu Dhabi and member of ALFAHIM Group, has signed a Memorandum of Understanding (MOU) with Emirates Driving Company (EDC) to jointly promote safe off-road driving, encourage Jeepers to take their vehicles out into the UAE’s adventurous sand dunes and utilize their 4x4’s to their full potential.

The partnership aligns with both entities’ endeavors to encourage vehicle and passenger safety. Present at the signing were Mr. Khaled Al Mansouri, Chief Executive Officer (CEO) of EDC, and Mr. Monzer Al Rifai, General Manager of Western Motors. Targeting the beginning of the off-roading season, the agreement was signed by Mr. Fadhel Al Mehairbi, Finance Director of EDC, of EDC and Mr. Mohammad Mahmoud, Sales Manager of Western Motors at the headquarters of EDC in Mussafah.

As part of the MOU, the recently developed ‘Desert Driving’ training course will be offered free of charge to new Jeep customers purchasing 2019 Wranglers from Western Motors. The course will be held in exclusive Jeep batches and will provide in-depth training on each feature of the vehicle allowing owners to maximize on their new vehicles’ capabilities.

Designed to acquaint new Jeep customers with the thrill-seeking culture of Western Motors, the course will be led by EDC instructors, who will carry out the training on a Jeep Wrangler in Al Wathba, Baniyas. The course will cover several modules, including: basic mechanical knowledge of a modern Jeep Wrangler, topography of the desert, proven techniques to stay safe, off-road challenges and how to overcome them. Customers who successfully complete the course will earn an off-road certificate from EDC.

At the signing ceremony, Mr. Khaled Al Mansouri, CEO of EDC said: “Through this strategic partnership, we are contributing to the overall safety of everyone interested to dune-drive in the desert. Our aim is to ensure car owners are fully aware of safety procedures, any required precautions for drivers or passengers; in addition to, being mindful of the environment.”  

Speaking on behalf of Western Motors, Mr. Monzer Al Rifai, General Manager of Western Motors, stated: “We are delighted to be partners with EDC and look forward to working together in the coming months as we strive to achieve our shared ambitions. Showcasing our mutual values of promoting socially responsible activities, our agreement with EDC is instrumental in the promotion of safe off-road driving, while endorsing new talents to emerge in Abu Dhabi.”

Adding to that, Mr. Mohammad Mahmoud, Sales Manager of Western Motors, said: “As an adventure-driven brand, Western Motors is a keen supporter of sports-oriented community activities. Jeep Wranglers are equipped with unique features that present off-road enthusiasts with a great opportunity to challenge themselves in the sand dunes and utilize their 4x4s to their full potential.”

Western Motors was established in 1976 under ALFAHIM Group and is the authorized distributor in Abu Dhabi for Fait Chrysler Automobiles’ (FCA) Jeep, Mopar and Fiat. Emphasizing their customer-focused strategy, the company owns two state-of-the-art automotive facilities in the UAE capital, equipped with the latest innovative technology and managed by FCA certified experts. Located at the heart of Abu Dhabi, the Airport Road branch features a world-class showroom and express service centre, while the highly advanced after-sales services centre is situated in Mussafah.