Featuring New Brands to the Region and New Digital Initiatives 

29th September 2019, Abu Dhabi:  Now in its 27th edition,  the Jewellery and Watch Show will once again be returning to Abu Dhabi next month on 26-30th October at Abu Dhabi National Exhibition Centre (ADNEC). 

With hundreds of exciting brands from more than 25 countries, the Jewellery and Watch Show (JWS) will be hosting an array of unique jewellery designers, many of which will be displayed for the first time during the show.  

JWS remains a prominent moment when designers can showcase their latest collections and provides a unique platform for unveiling trend-setting pieces that visitors can view first hand. Most of the valuable lines of jewellery and watches revealed at the show are rare and have never been presented before in retail outlets or other jewellery shows.

The organizers, Reed Exhibitions, has ensured that for the upcoming edition the event features several new designers from all across the globe. Some of the new designers this year include: Al Zain Jewellery, Lubhyati Fine Jewelry, Tejori, Jovial Watches and Onirika to name a few.  

These new designers are planning to present an extensive range of exclusive pieces of jewellery and watches from several significant categories to suit various budgets such as jewellery for every day wear, bridal and traditional gold.

Mohammed Meheiddine, Event Manager said, “Like every year our vision is to ensure visitors of JWS are offered a remarkable experience in their search for distinctive products and brands not found in the mainstream. Whether they are looking for high-end items or lower priced everyday pieces, 150 brands offer a variety of options for diverse budgets. We have worked diligently to bring new designers admired from across the globe to the show, as well as the most respected brands everybody loves in the region.” 

He also added that visitors will all be able to find what they are looking for whether it is simple items for every day wear or lavish and artistic limited editions for special events.

One of the main features of the show is the International Designer Gallery, which represents the global element of the show and allows international designers to highlight their jewels and designs to local customers who seek fresh and contemporary items. Most of the new exhibitors in the International Designer Gallery such as Sunita, Kohinoor Jewellers, Mia Moon, Primus Jewelry and Veschetti Gioielli will all be unveiling new collections that are innovative and have never been seen before in Abu Dhabi.  

Another prominent part of the event is the Emirati Designer Gallery filled with local brands that are dedicated to promoting young Emirati entrepreneurs and provides a podium for emerging talent to be visible. This year there are several new UAE designers who have selected JWS as their debut for their brand. Examples of new exhibitors are: Arqa Jewellery, Baguette Design, Charms of Arabia, Tanache Jewels and Pearls Galllery who will be enriching the Emirati Gallery with their bejewelled collections.

To heighten awareness and encourage UAE jewellery designers, JWS is once again hosting the EBDA’A Award in collaboration with Azza Al Qubaisi, the first jewellery artist in the region. The Awards are designed to give designers a chance to submit their jewellery design sketches and be evaluated by experts who will also provide counsel and guidance. The categories for the Awards are: Pearl Design, Emirati Design, Calligraphy and People of Determination. The deadline for submission is 10th October 2019.  

High worth items set to dazzle visitors will be on show from several brands of which the most famous are: Abdulla Al Masaood & Sons Jewellery, Nsouli, Renee, Al Sayegh Jewellery, Amwaj and George Hakim. They will be offering different lines of jewellery and watches that are exclusive and highly ornate whether for bridal or every day wear. 

JWS will not only be focusing on jewellery but is also a center for all types of watches that meet the needs of all customers. New exhibitor, Jovial Watches will be presenting a range of timepieces including the new Starwalker Beatrix Diamond Watch, Swiss Made, all in a composition that is truly innovative.
For a delicious gourmet treat, visitors can take a moment out of their day to relax at the Ladurée Café and enjoy a selection of your all time Ladurée favorites. 
Additionally, JWS will be offering an Augmented Reality Experience in partnership with Styledotme which will allow shoppers to try on a variety of jewellery pieces virtually. 

The new Digital Gift Bag allows visitors to access an abundance of special offers, giveaways and special treats from exhibitors that can be redeemed at the different stands. Priority access will be given to those who register online. Those who register online will also be given fast track access, free parking and exclusive announcements in the lead up to the event. 

JWS is organized by Reed Exhibitions and sponsors include Masiero, the Luxury Design Partner, Laduree Lounge who are the Official Café Sponsor and Rotana who are the Official Hotel Partner. Official Partners include Etihad Airways, the International Gemological Institute, Abu Dhabi Businesswomen Council, ARJMST.