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Pull&Bear Launches its first technical garment collection for urban athletes
Pull&Bear Launches its first technical garment collection for urban athletes

The Gymwear Collection comes with practical features conceived for sports practice and includes casual garments for a touch of fashion

Pull&Bear has launched the brand’s first gymwear collection ever - a range of technical garments for urban athletes. Its motto being ‘Keep You On The Go’, this collection features a variety of details which come in handy when practising sports: special pockets for carrying keys or a mobile phone, textures for air circulation, adjustable laces with stoppers, net fabrics…

The launch comes alongside a visual story presented in two edits, revolving around the idea of sports life and located in Silver Lake, Los Angeles. The first video has been released as the range for woman became available. The second one will come out with the man’s sports collection.

The woman’s range presents two main colour atmospheres: one is defined by black, grey and mint; the second one uses white, black, grey and nude.
Nylon is paramount in technical garments for running such as wind stopper jackets or leggings. For indoor activities such as yoga or pilates, cotton prevails as the main fabric, with oversize fittings for further comfort.

It all comes with touches of fashion in details such as storm-printed shorts and leggings or seamless jacquard tops.

Black prevails as the main tone within man’s designs, in combination with eye-catching colours such as fluorescent lime green. Light, breathable T-shirts feature a range of textures and tones, while shorts come with elastic waists. Garments are appropriate for outdoor sports, including reflective striping for an improved visibility of the athlete. Sweatshirts with a neoprene layer and technical jackets and waistcoats stand out. The collection also features casual garments to wear before and after the practise, such as cotton sweatshirts and jogging pants.

The gymwear line is rounded up with a set of useful accessories: drinking bottles, belt pouches, sports bags, phone armbands and technical socks are available both for man and woman; extras include a toilet bag for her and a cap for him. As for footwear, the collection includes running shoes with a light sole and a special design for improved foot adaptation and comfort.


Posted by : Pencell PR & Events, Pencell PR
Viewed 23314 times
PR Category : Fashion
Posted on : Wednesday, March 18, 2015  12:53:00 PM UAE local time (GMT+4)
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