Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
Social media fuels DMN's start-up venture in Middle East

Connectivity gathers pace as Internet users across the Arab world estimated at 135 million

(Dubai, 02 March 2015) – A virtual revolution is happening in the Arab world and start-up ventures such as DMN), a UAE-based social media and digital marketing service provider, are flourishing amid a growing online market.

Tariq Abu Samra, CEO and Head of Business development at DMN, said they saw an opportunity in 2014 to fill a gap in a market that is teeming with potential. “While there were big multinational advertising agencies providing social media and online marketing support, there were very few start-up agencies that can also deliver professional and high-quality creative work at reasonable rates.

“We decided to launch DMN to cater primarily to the needs of small and medium businesses who want to use social media and online platforms to connect with their target markets, at a fraction of the cost they would pay large ad agencies,” Abu Samra said.

And their timing couldn’t have been better, Internet penetration rate in the Middle East is steadily rising – 36% compared to the global average of 40% in 2014, with the number of users estimated at 135 million in 22 Arab countries. In addition, regional mobile penetration rate is one of the highest in the world at 110% and over 71 million are active users of social networking technologies, as per a recent survey by the Mohammed Bin Rashid School of Government.

“There was clearly a demand for our type of business. In our first month since launching, we were able to close deals with five brands, providing them with services ranging from social media and web design, to SEO, outdoor media and photography. Today, we serve more than 100 clients – including 25 local and 10 international brands – across the region,” Abu Samra added.

DMN acquires an average of 15 new clients every month and by the end of 2015, its CEO said they hope to reach its target of servicing 300 regional clients.

Aside from Abu Samra, DMN’s pioneer team included Ibrahim Bchara, Head of IT and Web Development; and Ihab Ahmed, Head of Digital and Social Media. The team has since expanded to 17 staff.

Posted by : GoDubai PR Dept, -
Viewed 12383 times
PR Category : Entertainment
Posted on : Monday, March 2, 2015  2:58:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to

Related Stories


 
 
Most Viewed Press Release posted in the last 7 days
Cutting-Edge Technology Solutions from TP-Link for Work at Home or Distance Learning [6204-Views]
Isolation Survival Guide [5813-Views]
"Stay Home" Instagram Sticker Launches in the UAE [5600-Views]
Marks & Spencer Introduces Its Cosy Loungewear Collection for Men [5325-Views]
Huawei Mobile Services To Explore The Ultimate Potential On HUAWEI P40 Series [5307-Views]
Winnie Harlow x Steve Madden Collection [5032-Views]
Etisalat Cloudtalk Meeting Now Allows Up to 50 Participants [4959-Views]
SCCI Provides Online Attestation Services for All Transactions [4563-Views]
Dubai Cares Joins UNESCO's Global Education Coalition to Provide a Unified Response to the... [4362-Views]
Airbus to Produce 3D-Printed Hospital Visors in Fight Against Covid-19 [4325-Views]
Tonda 1950 Double Rainbow Flying Tourbillon [4221-Views]
Parmigiani Fleurier Tondagraph Slate [4172-Views]
Top Personal Trainer Thanks Dubai Sports Council for “Be Fit, Be Safe” Campaign [4130-Views]
Innovation Platform GELLIFY Forays into the Middle East [4069-Views]
Trade Bank of Iraq Announces Capital Increase to USD 3 Billion Under New Three Year Strate... [3886-Views]
Brighten Up With KARL LAGERFELD [3880-Views]
Majority of UAE Residents Know How to Contain COVID-19, Confirms Kantar Study [3861-Views]
Make the Holy Month of Ramadan More Festive This Year With Our Exclusive Corporate Collect... [3709-Views]
Corona Virus: A Curious Guide for Courageous Kids [3697-Views]
Automobili Lamborghini Starts Production of Surgical Masks and Medical Shields for Use in ... [3654-Views]
How To Get Your Home Ramadan-Ready With Sedar Global Interiors E-Commerce [3599-Views]
Dubai Chamber Launches Electronic Attestation Service and Enhances Its Range of Smart Serv... [3495-Views]
MBRSC Extends Deadline for UAE Astronaut Programme Registrations [3495-Views]
Ahmed bin Humaid Al Nuaimi launches new incentives for AFZ companies [3483-Views]
MBRSC Releases GIF Image Showing Decline of NO2 in the GCC [3477-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories