Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
diptyque paris La Collection 34
diptyque paris La Collection 34

Cultivating excellence

Innovation by exploring one’s innermost identity.

Revisiting diptyque’s identity and story to express new facets characterised by a joyful modernity.

As the logical outcome of this reflection, The 34 Collection was born.
Being curious, being inspired by encounters while pushing ever forward on the quest for beauty and truth. Cultivating excellence.
The 34 Collection covers all of diptyque’s domains: personal fragrances, home fragrances but also, and this is a first, eclectic objects, each revealing an original art of living. A nice way to reconnect with the bazar spirit that was cherished by the founders and so intimately entwined with their story.

This collection is thus only just beginning. In the future, new objects and scents will be added, to continue writing this unique adventure in all its beauty.

An approach full of curiosity, open and entirely free.

Encounters are at the heart of this unique creative process. In 2011, for the perfume 34 boulevard saint germain, the collaboration of a perfumer and a «scent thief» gave shape to the project.

The 34 Collection continues this tradition. For diptyque, creation is not done in isolation, but rather it draws on exchanges between personalities, whether artist or artisan, to learn from their art and expertise. It is an approach full of curiosity, open and entirely free. Demanding no doubt, but also humble. Embarking on the quest for new materials and techniques means embracing spontaneity and adapting to new restrictions to better create the right object.

Each product in The 34 Collection tells the story of this process and these encounters in its own way. A deliberately eclectic collection that cultivates an «off the beaten track» spirit, accepts chance, and claims to listen to desires and whims rather than applying rigorous logic. A joyful, fragrant bazar!

Essences Insensees - Perfume
Permanent collection of ephemeral products

[thousand flowers ] Every season, any unsold flowers and plants were gathered together to compose a fragrance. Each «thousand flowers» was by definition unique, entirely dependent on a random selection.

At the origin of Essences Insensées (sensory essences) is a centuries-old tradition of master perfumers, the «mille fleurs» (thousand flowers).

Inspired by this idea, diptyque collaborated with perfumer Fabrice Pellegrin to revisit the tradition at the Firmenich site in Grasse. In 2013, mimosa flowers
were of exceptional quality and particularly abundant on the hills around Grasse. So naturally, Fabrice chose the mimosa flower as the signature note in revisiting «thousand flowers», creating the first in a series in which each fragrance is unique and ephemeral...

This edition of Essences Insensées starts out cool, and is slightly spiced-up by graceful violet and a touch of pink pepper. Heliotrope and Provence rose enhance the naturalness of the mimosa flower that is gradually softened by vanilla, maté and beeswax. To turn this unique fragrance into a perfume, a unique bottle also had to be found. To this end, diptyque patiently embarked on a treasure hunt that led to the archives of a master glassmaker, one of the last in France to work traditionally by hand, the century-old company Waltersperger. Sifting through hundreds of shapes, the perfect bottle was finally found. Elegant,
timeless and engraved with a pattern of leaves and flowers unquestionably reminiscent of mimosas! For added elegance, the bottle is set with a black bulb pump.

Following in the tradition of master perfumers, Essences Insensées is also available as a solid perfume created in keeping with cold enfleurage techniques and
presented in a jewel-like case with a brass finish.

Home Fragrances - Scented candles, new visions

With the 34 boulevard saint germain scent, diptyque launched an olfactory process almost unprecedented in the history of its scented candles: composing a fragrance around a place rather than an ingredient. A subtle process that gave rise to complex scents, crystallising all the raw materials into one. Continuing its quest towards new olfactory horizons, diptyque recently created three scented candles inspired by the places and objects dear to the founders.

[1. le redouté] Candles
Another story of encounters and expertise... A few decades ago, a British lady appeared at 34 boulevard Saint Germain to present a potpourri of her own composition. It was a remarkable combination of dried roses and spices carefully prepared by Mrs. Merwin that followed a closely guarded recipe handed down to her by her great-grandmother, which according to her, dated as far back as the Elizabethan era... The founders of diptyque fell in love, the Redouté sachets naturally found their place in the shop and Mrs. Merwin even became a close friend of the founding trio.

The story might have ended there. But thanks to a sachet found in a forgotten drawer of the shop, the House was once again inspired to reinterpret this Redouté as a candle. A spicy, woody, floral fragrance where cinnamon, cloves and orange breathe warmth on a bed of roses, cedar and amber. Truly enticing.

[2. les lilas] Candle
If lilas (lilacs) make you think flowers... Think bigger. «Les Lilas» is a garden. A well-hidden garden above a cliff in Normandy, Hennequeville.

That of an emblematic house, that of Yves Coueslant and Desmond Knox-Leet. An English-style garden created with patience, passion and care, bringing
together the Mediterranean, Oriental and British plants that were so dear to their hearts and that inspired so many of their creations. «Les Lilas» candle is a stationary journey into the heart of this fresh and bountiful garden. A floral fragrance with green accents, carried by white lilac, heliotrope, Mexican orange trees and spearmint.

[3. curiosités] Candle
Close your eyes. And this time, let yourself be carried away to the workshop of Desmond Knox-Leet.
A founding place with a very special atmosphere in which an eclectic collection of objects picked up from here and there tell a story: a piece of ambergris, a pebble, a dried flower, a manuscript, Indian ink drawings,a strange shell, a wood of unknown origin... A cabinet of curiosities, unusual and precious. To reveal the identity of this diverse and charming place, dried angelica and clove leaves form a bright spicy accord on which Alaska cypress and rosewood place their warm and woody notes, enveloped by the warmth of styrax gum and ambergris.

Le Bazar du 34 The 34 bazaar

Le Bazar du 34 revives the spirit of the first shop’s beginnings: «marchand de riens» (merchant of everything) as Henri Gault and Christian Millau liked to call it.

Creating refined objects that manifest a certain lifestyle, working the raw material to give rise to poetic and sensory wonders, all in complete creative freedom. Le Bazar du 34 embraces abundance and eclecticism and considers its path unique, guided by desires, whims and a touch of

Candle Holders - Interplay of materials, interplay of lights

Each candle holder has a raw material base of pure form: wood, marble and concrete. Handmade and marked with the diptyque seal, they can be used to
hold diptyque scented candles or other types of candles.

The Paysage candle holder has a concrete base, playing on the theme of raw material. The Plumage candle holder combines with a marble base in a refined, minimalistic style. Feuillage finds charm and warmth in its wooden base.

[1. paysage]

Landscape candle holder 

A poetic encounter with raw materials... In a ceramic workshop in Portugal, agateware is still produced with only two workers mastering the technique. Rarely
used today because the material is too variable… is exactly what fascinated diptyque. Using only his hands, the craftsman mixes porcelain of two colours on the wheel: one black and one white. Technique is essential, while chance does the rest: each cylinder obtained is unique, the result of a long and delicate
manufacturing process that lasts five days. The contrast of the two materials creates abstract landscapes, in which each viewer sees something different: a
mountain, river, forest, ocean... In between the black and white, the material sometimes takes on subtle shades of milky soft, bluish grey. Each candle holder is a poem in itself.

[2. plumage]
Feather candle holder

This second candle holder is made in the same workshops as the Paysage candle holder, in Portugal, in the Aveiro region. Here, the material first calls to be touched... The cylinder is embossed with a peacock feather-inspired pattern. A pattern reminiscent of fabric and that almost invites you to close your eyes and explore it with your fingers. When you light a candle, the pattern reveals itself fully, at once both graphic and delicate. Like a lithophane revisited.

[3. feuillage]
Leaves candle holder

After the ceramics comes brass, a simple yet noble material. It is revealed in this object like a plantinspired lace. To create an interplay between light and material, openwork was used to intricately ornament the cylinder with an abstract, almost random pattern of leaves. In the light of day, you can admire the material’s positive and negative spaces, its delicate detail, its golden shine. In the light of the candle, a warm and graphic interplay of light and shadow is set in motion

Home Fragrances Diffusers - Objects and emotions

Poetic forms capable of imparting fragrance.

Experimenting tirelessly, even if it seems a little insane, even if it seems impossible at times. And through perseverance, creating beauty. In the beginning, there
was a vision. Of light, slender and poetic forms capable of imparting fragrance.

For this unusual project, diptyque sought out two key people: a designer and a materials man. The designer was Jean-Marc Gady. The materials man was Claude Tribouillard, a specialist in palaeontology.

They had two powerful symbols in mind: an oval and the diptyque theme. And a bird, a reference to the «decoy» birds used in hunting, that Desmond Knox-Leet and Christiane Gautrot loved to paint with decorative designs and sell in their shop. To turn these symbolic forms into cold water fragrance diffusers, the traditional reeds were replaced by plaster versions carefully designed to combine aesthetics with optimal diffusion. The fineness of the forms made developing the manufacturing process particularly difficult, which was all handmade, limiting production to a few copies of each form.

Each diffuser has a ceramic base, which holds the perfume. White for the reeds, black for the bird. These cold water fragrance diffusers are to be used with diptyque’s emblematic fragrances.

Poetic stationery

Because patterns are at the heart of its story and because paper is a noble material, a medium for creation and dreaming, the idea of a line of stationery came naturally. Again, an encounter was pivotal in determining the outcome: the three creators of Papier Tigre, a young, original and inspired stationery brand, were given carte blanche to reinterpret the House’s iconic designs.

The union of these two worlds fulfilled all its promise: affiliation with the «Praetorian» and «Legends» themes (from the diptyque archives) was a sure bet, but Papier Tigre’s unique perspective gave rise to modern creations with a new graphic energy.

Notebooks, postcards and a perpetual calendar form a joyful and colourful collection, all printed on recycled or environmentallyfriendly materials.


Posted by : Al Tayer Group - PR, Mona Gopal/Saima Manzoor
Viewed 60353 times
PR Category : Lifestyle
Posted on : Wednesday, October 1, 2014  7:54:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Email this article Print this article

Share this article with your friends and followers
Back to

Related Stories

Most Viewed Press Release posted in the last 7 days
Your Holiday Gift Guide for Her [12950-Views]
Uncovering the Beauty of Mechanics' [11431-Views]
New year, New You with Lunette [11395-Views]
Weather-proof your hair with HASK [11303-Views]
Free gold coins at Malabar Gold & Diamonds Festival. [10346-Views]
The Real Secret to 10 Years Younger: Argan Face Oil [10071-Views]
Eberhard & Co. and the new “Quadrifoglio Verde” chronograph, dedicated to the prestigious... [9833-Views]
OMEGA Celebrates The New James Bond Watch in New York [9418-Views]
Mouawad and the Miss Universe Organization Unveil the Miss Universe Power of Unity Crown, ... [8876-Views]
Retrograde Fusion' [8607-Views]
Love Your Skin Better with Sukin® Skincare [5441-Views]
Cole Haan Makes Its Debut at Sole Dxb 2019 Showcasing Footwear Collaborations [4990-Views]
Foreo Cements Its Position as One of the 10 Most Popular Beauty Brands on the Planet [4831-Views]
Pure Gold Jewellers opens new store in Nakheel Mall [4660-Views]
NYU Abu Dhabi Class of 2017 graduate Alioune Fall named as 2021 Schwarzman Scholar [4593-Views]
DP World joins forces with Dubai Cares in giving a new facelift to Umm Al Qura School in U... [4160-Views]
Reuben Kipyego and Vivian Kiplagat Win 2019 Adnoc Abu Dhabi Marathon [4063-Views]
Hyundai's all-new 2020 Sonata now available in the UAE [3977-Views]
Shine On with Flormar's Festive Coffrets [3934-Views]
Al Qemzi Claims Abu Dhabi Grand Prix Pole With Brilliant Surge [3934-Views]
Team Abu Dhabi's F2 world champion rounds off brilliant campaign with historic win on home... [3916-Views]
Truesteam™ Technology by Lg is Setting A New Standard for Hygiene [3874-Views]
Set Up Stylish Outdoor Spaces with 2XL Furniture & Home Décor [3837-Views]
Botb - Short Film Fest is Back on Popular Demand [3800-Views]
Liu Jo Eyewear Introduces a Trend-forward, New Sunglass Style With an Ultralight Metal St... [3782-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories