With the first ever circular tea bags in the region
Unilever has released its new Brooke Bond Red Label Tea in the region. Brooke Bond is one of Unilever’s oldest brands with a heritage of almost 145 years. The new blend of Red Label is considered to be one of the finest, carefully selected from some of the best tea gardens from around the world.
The new tea has a number of special qualities, one of which is the Osmofilter Technology. The Osmofilter technology replaces the traditional tea bags with round tea bags which guarantee quick infusion, deep red color and great taste as well as a splendid aroma. Just bring fresh water to boil, rinse a tea bag in the boiling water for the best infusion and enjoy the great taste.
Another special quality in the New Broke Bond Red Label are its natural flavonoids, which can also be found in fruits such as strawberries, apples, black raspberries and vegetables. It is proven that tea which is rich in flavonoids helps to improve blood circulation and keeps you healthy.
The world tea consumptions is around 4 tons per year, 2.7 tons black tea and 1.3 green tea.Tea consumption in the Middle East is very high, comparable to the UK and Ireland that have the highest per capita consumption in the world, roughly 3 kilos of tea per person per year. Brooke Bond Red Label understands the need for high quality tea, and hence selects only the finest tea leaves from the best tea gardens. These are then processed and carefully blended to offer a warm and rich tea experience that you can share with your entire family. To satisfy all tastes and demands, the new product can be found in three variants, round tea bags, loose tea and dust tea.