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Summer 2014 Colour Story: New Attitude - Dare to be different
Summer 2014 Colour Story: New Attitude - Dare to be different

Take chances, be impulsive and express the true you with this adventurous colour collection from Laura Mercier.

The Inspiration
It's time to step outside your own boundaries. Leave your comfort zone. Take risks, be brave. Have fun with this adventurous colour collection where lips are vibrantly colourful.  Nails get daring. Eyes have attitude. Surprise yourself with bold blues, playful teals and on-trend purple. Take chances, be impulsive and express the true you.

Gel Lip Colour

Laura Mercier Gel Lip Colour is an innovative gel-based lipstick that cushions lips in comforting, sheer colour with a shine finish and subtle sweet vanilla flavor. The super smooth formula leaves lips conditioned and hydrated.

KEY ATTRIBUTES
•    Hydrating formula feels comfortable to wear
•    Conditioning lip colour glides on smoothly and evenly delivering a sheer wash of colour
•    Lips are instantly soothed upon application
•    Emollient rich formula features peach, apricot and almond oils
•    Dermatologist tested
•    All skin types

Baked Eye Colour Quad

Laura Mercier Baked Eye Colour Quads offer unlimited eye looks with shade combinations hand-selected by Laura. Versatile formula can be used wet or dry. 

KEY ATTRIBUTES

•    Ultra-lightweight, creamy powder texture feels comfortable on skin
•    Soft, smooth and velvety finish
•    Colour stays true and does not fade
•    Long-wearing when used wet (8 hours)
•    Versatile formula can be applied wet or dry
•    Crease, transfer and smudge-resistant
•    Blends seamlessly; applies smoothly and evenly without dragging or pulling skin
•    Non-drying, non-dusting, non-irritating formula
•    Dermatologist and ophthalmologist tested
•    Safe for contact lens wearers
•    Suitable for all skin types, even sensitive

Sheer Crème Colour

Laura’s new Sheer Crème Colour is a crème face colour that provides a soft veil of colour for a “bonne mine” (healthy glow) effect. 

KEY ATTRIBUTES
•    Ultra-sheer, blendable formula that provides a healthy glow to skin
•    Smooth formula provides a soft veil of colour for face and cheek
•    Provides an immediate healthy looking radiance
•    Skin looks soft and highlighted
•    Longwearing formula (8 hours); wears all day
•    Non-drying, non-greasy
•    Fragrance-free; dermatologically tested; suitable for all skin types, even sensitive

Bonne Mine Stick Face Colour

Laura Mercier Bonne Mine Stick Face Colour is a sheer, blendable cream face colour that provides natural looking colour and gives skin a 'Bonne Mine' healthy glow.

PROMOTIONAL COPY
Wake up your skin with a healthy glow. These sheer, blendable sticks give skin natural-looking colour with a “no-makeup” radiance that looks soft and sun-kissed. Luminous shades for cheeks and face transform skin into radiant, glowing skin. 4 luminous shades.

KEY ATTRIBUTES

•    Gives skin natural-looking colour with a healthy glow
•    Transforms dull lifeless-looking skin into radiant, glowing skin
•    Sheer, blendable formula is easy to use; blends flawlessly onto skin
•    Provides a natural finish; not shimmery/frosty
•    Creamy and lightweight texture instantly enlightens and brightens cheeks by providing natural warmth and luminosity to skin
•    Glides onto skin flawlessly, does not drag
•    Mistake-proof application; helps to accent, contour and colour
•    Sheer, lightweight buildable coverage
•    Long-wearing, wears all day (8 hours)
•    Transfer and water-resistant
•    Won't crease, streak or fade throughout the day
•    Stays colour-true and does not oxidize throughout the day
•    Packaged in a swivel-up stick for convenient and easy application; perfect for touch-ups on the go
•    Non-greasy formula
•    Dermatologist tested; suitable for all skin types, even sensitive

Full Blown Volume Suprême
Lash Building Mascara

Laura Mercier Full Blown Volume Suprême Mascara give lashes infinite volume for endless possibilities. Dramatically thickens, lengthens, curls and sculpts lashes with each stroke. Lightweight, nutrient-infused formula leaves lashes super-shiny, soft and clump-free all day long. 

PROMOTIONAL COPY
Laura has taken full blown volume to the next level. Give lashes infinite volume for endless possibilities. Dramatically thickens, lengthens, curls and sculpts lashes with each stroke. Lightweight, nutrient-infused formula leaves lashes super-shiny, soft and clump-free all day long. 

KEY ATTRIBUTES
•    Clinically proven to volumize lashes up to 2500% (25x) (after 3 coats of mascara) 
•    Increases lash volume by 25 times!
•    Dramatically thickens, lengthens, curls and sculpts lashes
•    Glides smoothly onto lashes with a super glossy, shiny finish 
•    Leaves lashes soft to the touch and flexible
•    Provides immediate volume upon application
•    Visibly thickens and adds intensity to create longer, denser lashes
•    Sculpts and curls even sparse lashes and wraps them in lush weightless volume 
•    Provides intense colour for deep, rich, dramatic lashes
•    Lifts and separates lashes
•    Longwear; wears all day (8 hours)
•    Comfortable to wear; transfer and water-resistant  
•    Non-drying, non-flaking; does not clump or smudge
•    Stays creamy and fresh all day; does not dry out in the packaging
•    Smooth, creamy texture 
•    Super lightweight, non-brittle formula
•    Ophthalmologist tested; safe for contact lens wearers; suitable for sensitive eyes
•    Dermatologist tested

High Coverage Concealer 

If dark under eye circles are your main concern, Laura has created this unique 3-in-1 concealer to banish them beautifully. Designed to cover, de-puff and brighten under eye skin, the highly pigmented formula builds and blends flawlessly. A true makeup artist must-have, this targeted solution has professional results. Formulated with honey, vitamin E and fruit acid to nourish and smooth skin.  A little goes a long way and lasts all day. 

KEY CLAIMS
•    Highly pigment for superb coverage
•    Honey nourishes and calms skin
•    Vitamin E to protect against environmental stressors
•    Essential Fatty Acid condition skin
•    Malic (Fruit Acid) for skin smoothing
•    Perfect for all skin types, even sensitive.
•    Fragrance Free, Oil free
•    Dermatologist tested
•    Ophthalmologist tested, Safe for contact lens wearers

Radiance Baked Body Bronzer

Laura Mercier Radiance Baked Body Bronzer is an ultra-smooth baked body bronzer that provides natural bronzed colour and gives skin a sun-drenched radiance all summer long.

PROMOTIONAL COPY
Give skin a sun-drenched, just-off-the-beach radiance all summer long with this limited-edition body bronzing powder. The multi-dimensional, light-as-air baked formula wears all day and won’t transfer onto clothes. Its buildable, smooth texture blends effortlessly with the Body Bronzer Brush to give your body and face lit-from-within luminosity. A modern, luminous finish awaits your summer skin. One shade for all skin tones, all summer.

KEY ATTRIBUTES

•    “Wakes up” the skin, providing natural bronzed colour with a radiant, healthy glow
•    Modern, multi-dimensional luminous finish 
•    Sheer, buildable coverage lets you customize your glow
•    Provides warm, healthy-looking colour and leaves skin looking naturally radiant
•    Applies smoothly onto skin and blends effortlessly for a natural look and feel
•    Ultra lightweight formula, feels weightless on skin
•    Smooth, silky, velvety texture feels comfortable on skin
•    Longwearing formula wears all day (8 hours) 
•    Colour stays true without oxidizing for an even wear
•    Non-dusty; non-drying formula
•    Dermatologist tested; Suitable for all skin types, even sensitive


Posted by : Al Tayer Group - PR, Mona Gopal/Saima Manzoor
Viewed 41998 times
PR Category : Lifestyle
Posted on : Saturday, August 2, 2014  1:10:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
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