Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
International fragrance majors target high-spending Middle East consumers at Beautyworld 2014
International fragrance majors target high-spending Middle East consumers at Beautyworld 2014

Per capita spend on premium fragrances in KSA, UAE overshadows European, US markets

Traditionally renowned for its love of fragrances, the Middle East region continues to be one of the key focus areas for international fragrance brands. 

With research from leading analysts Euromonitor International indicating that per capita consumption of premium fragrances in key markets such as Saudi Arabia and the UAE overshadows that of markets such as the US and the UK, it’s not surprising that the countries of the GCC are on international perfumers’ high-priority lists.

Consumers in Saudi Arabia spent US$34.40 per capita on premium fragrances in 2012, a figure estimated to rise to $49.10 by 2017. Their UAE counterparts shelled out $21.30 in 2012 and are set to spend as much as $25.50 in 2017. *

While consumers in the UK spent $24.50 on premium perfume brands in 2012, they are expected to spend $25.80 per capita in 2017. On the other hand US consumers were lagging their Middle Eastern counterparts, having spent $16.10 on select perfumes in 2012 and set to spend $16.80 in 2017.  

Fragrances make up a considerable segment of the region’s overall beauty and wellness market. A fact which is reflected in the sector’s importance at Beautyworld Middle East, the leading international trade and networking event for beauty industry in the region, where nearly 20% of the exhibitors deal with fragrances.

The number of exhibitors in the Fragrance segment at Beautyworld Middle East has more than doubled in the period 2008 to 2013. While 67 exhibitors showcased perfumes and fragrance products in 2008, this number rose to 167 in 2013, underlining the growing international interest in the region among global perfume manufacturers.

“Fragrances and fine perfume have always played a significant part in the Arab lifestyle, which explains the relatively higher levels of expenditure on perfumes across the region,” said Ahmed Pauwels, CEO of Beautyworld Middle East organiser, Epoc Messe Frankfurt. “More importantly, Middle Eastern consumers have also been willing to pay a premium for high quality perfumes, making this a key market for the world’s leading perfume brands,”

Beautyworld Middle East 2014, which runs from May 27th to 29th, 2014 at the Dubai International Convention and Exhibition Centre, will showcase a wide range of world-leading fragrance brands already familiar to the market, as well as a number of regional and international perfumers making their market debut or looking to enlarge their market presence. 

Besides Fragrances, Beautyworld Middle East 2014 will feature the following focus groups: Hair, Nails and Accessories, Cosmetics and Skincare, Machinery, Packaging and Raw Materials and Professional Equipment and Spa.

Beautyworld Middle East 2014 also features a raft of additional events, highly acclaimed by visitors and delegates. They include: Beautyworld ME Boutique; Walk of Beauty by Madi 

International; Nail It! by OPI and Nazih Group; Fragrance Station; Spa and Salon Summit 

Posted by : BIZ COM - For Proactive Communications,
Viewed 38271 times
PR Category : Lifestyle
Posted on : Saturday, May 10, 2014  10:48:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Move Aside C-beauty, K-beauty and J-beauty - There's a New Trend in Town and It Hails Fro... [8296-Views]
Autumn/Winter 19: Step out in the latest styles with City Centre Deira and City Centre Mir... [7131-Views]
Think LUNETTE for an earth-friendly period [6680-Views]
Restoration by Parmigiani Fleurier -The Yusupov Egg [5313-Views]
ACE launches its new and inspirational Outdoor collection [5240-Views]
Chain Reaction [5203-Views]
Dress for Diwali With the Rack by Kachins [5094-Views]
Sandro Launches Evening Capsule Collection [4880-Views]
‘A Gift of Gold' offers at Malabar Gold & Diamonds [4831-Views]
Celebrate guilt-free shopping to your fullest! [4752-Views]
VAIO returns to Middle Eastern in partnership with Nexstgo [4728-Views]
Eighth World Championship title in all categories for Tissot Ambassador Marc Marquez [4691-Views]
His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum Challenges the City to Be ‘I... [4551-Views]
Handbags and Gladrags [4538-Views]
Unifonic empowers business to capitalize on instant messaging apps to engage with customer... [4386-Views]
A new model for the ladies enriches the Corum AC-One collection with luscious femininity [4209-Views]
New Strategic Partnership with Hewlett Packard Enterprise to help accelerate Abu Dhabi Dig... [4178-Views]
Saudi Arabia's Ministry of Energy highlights enhanced cybersecurity credentials at GITEX T... [4099-Views]
The S Hotel Al Barsha reveals five new food and beverage offerings [4026-Views]
Hazzaa AlMansoori Undergoes Medical Experiments at Stars City as part of His Scientific Mi... [4020-Views]
Saif bin Zayed unveils first floating Smart Police Station [4014-Views]
Dubai Land Department welcomes Saudi Minister of Housing [4008-Views]
Save the Children Jordan launches TREE program “Transforming Refugee Education towards Exc... [3941-Views]
During a press conference to announce the completion of preparations of Summit that will b... [3928-Views]
Sofas for Lavish Lounging from 2XL Furniture & Home Decor [3904-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories