Emirates Wet Wipes, the largest manufacturer in the Gulf for a wide range of wet wipes, refreshing tissues, dry tissues, medicated wipes, hand wash and liquid soap, antiseptic hand gel, body wipes, body bath towels for sick and old people, body wipes eye glass cleaner, after shave wipes, house hold wipes announced the launch of WOW Toonz in the UAE. The WOW Toonz is launched in association with Warner Brothers. Announcing this in a press release Mr. Amin Kazi General Manager EWW …. said that the launch marks a new phase in the growth strategy of Emirates Wet Wipes.
“Emirates Wet Wipes is the undisputed market leader and we wanted to capitalize on our leadership position by coming out with a range extension. Our association with Warner Brothers is a step in that direction. We are confident that the WOW Toonz range of wet wipes will find market acceptance that will help us to consolidate our position,” added Mr Kazi.
According to Mr. Oneil Villasin QA/QC in charge of EWW said a lot of care has gone into the product development. “Children are very sensitive and we all love children. Our team has taken utmost care to understand children, their delicate skin needs and the special care that children require and has developed the product based on these insights. The product range is mild, gentle and safe and can be used anywhere on the body without the child getting affected. The WOW Toonz wipes come in attractive designs and sizes which are convenient to carry. It keeps children clean and encourages personal hygiene. It is ideal for children to use during varied occasions and provides super absorption, better cleansing and a very mild fragrance. The product is thus superior to other wipes in the market and has antibacterial action. The product is dermatologically tested and hence is very safe,” he added.
“Emirates Wet Wipes are known for their market strengths and we are happy to associate with them towards this co-branding said Ms. Annie Hawkins represnting Warner Brothers. We are confident that with their market reach and presence, we will be able to penetrate the market in a dynamic manner. The market is growing in a proactive manner and we want to make use of the same,” pointed out Ms. Hawkins.