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Longines adds its exclusive touch of elegance to the exciting HH Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup 2014
Longines adds its exclusive touch of elegance to the exciting HH Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup 2014

Dubai (UAE), 11th January, 2014 – Esteemed Swiss watch manufacturer, Longines recently marked a successful end to the exhilarating His Highness Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup that is held annually at the Dubai International Endurance City. A true test of stamina and equestrian excellence, the race featured some of the most significant names from horse and endurance racing. 

Held on the 11th of January at the Dubai International Endurance City as it is every year, the ‘His Highness Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup' this year witnessed Sheikh Rashid Dalmook Al Maktoum from the UAE emerge victorious amongst the talented participants. Beginning in the early hours of the morning, the exciting Endurance Race is a competition in which riders have to cover a distance of 160 km, managing their speed to the best advantage. This task involves a huge amount of patience and precision and also observes the amount of familiarity that exists between the rider and his horse. At each level of the competition, the horses are refreshed and checked by a vet to ensure that they are not over-exerting themselves. The race also allowed attendees the opportunity to get involved in the excitement and thrill by deploying drivers with 4*4 vehicles at their disposal which took them to the heart of all the action.

Speaking out on the exciting occasion, Juan-Carlos Capelli, Longines' Vice President and Head of International Marketing said, “Longines is proud to be the Presenting Partner as well as the Official Timekeeper and Watch of the HH Sheikh Mohammed Bin Rashid Endurance Cup. Our brand and this elegant and exciting event share common values such as tradition and performance”

The talented Sheikh Rashid Dalmook Al Maktoum was bestowed with the stunning Longines Gold Conquest Classic Chronograph for his stellar performance in the race. As the official timepiece of the event, Longines' Conquest Classic proved to be the perfect partner of elegance and tradition as it was a fitting symbol of the standards of the brand and precision required in endurance racing. Inspired by the equestrian arena, the Conquest Classic timepiece honors the chronographs produced from 1881 on for race-goers and jockeys in New York. True to Longines' sophisticated values, this new collection of models, all fitted with self-winding calibers, is at the same time totally contemporary and perfectly timeless.

As another electrifying race culminates, Longines continues to strengthen its commitment to the equestrian arena by lending its characteristic elegance to the graceful sport.

Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.

Posted by : Pencell PR & Events, Pencell PR
Viewed 28359 times
PR Category : Events & Exhibitions
Posted on : Tuesday, January 14, 2014  1:18:00 AM UAE local time (GMT+4)
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