Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
CALL IT SPRINGS : Destination space camp
CALL IT SPRINGS : Destination space camp

Dubai, November 6, 2013 ‐ CALL IT SPRING's cast of characters blast off to space camp for the new Winter 2013 Marketing campaign. Imagination runs wild as our city astronauts travel through the extraterrestrial highway and urban landscape; with nothing but a telescope in hand this adventurous crew boldly going where no one has gone before!

“Think science fair meets the breakfast club”, says Reanna Evoy, Senior Art Director, CALL IT SPRING. “The campaign explores the ideas and novelties surrounding space culture, taking it to new heights all the while having fun”.

Season after season, the CALL IT SPRING campaigns follow a group of friends on everyday adventures. Filled with idiosyncratic moments, these journeys help them carve out their identities and discover what it means to be unique. Always taking a personal and poetic angle, CALL IT SPRING's campaigns play on the thoughts and dreams of this generation, catering to their need of individuality.


  • Photographer: Tim Barber
  • Art Director: Reanna Evoy
  • Stylist: Havana Laffitte
  • Videographer: Peter Szollosi
  • Location: Bayonne, New Jersey & Brooklyn, New York


Miles Garber

Miles, our very own “Captain Kirk”; don't let his cool look fools you he is a real joker at heart. Currently living in Brooklyn NY, he is also a musician with big talent and has most recently modeled for Club Monaco, J Crew and Rag & Bone.

Kaya Wilkins

Kaya is our Norwegian beauty with a passion for dance. Living in Brooklyn, our aspiring choreographer has graced the pages of many editorial features, including Marie Claire USA, as well as campaigns for Levis.

Keith Hernandez

Keith is a natural “moon man” and a true New Yorker at heart; he has recently modeled for the campaigns of Kenneth Cole Reaction, Topman and H&M.

Renee Mittelstaedt

Renee is the feisty Canadian that turns heads with her signature red locks. Only one year in the industry and she is currently making waves, most recently opening the FW13 runway show for designer Réva Mivasagar at Toronto Fashion Week.


A Mecca for killer shoes and accessories, Call it Spring is the perfect go‐to for today's most coveted trends with equally pretty price‐tags. It's the inspiration you feel when putting together a new look, the creativity of flirting with fresh styles. It's about discovery and freedom and making your fashion a show‐and‐tell for who you are.

You call it love, we Call it Spring.

Already present in 20 countries around the world, Call It Spring boasts more than 200 stores across Canada, the United States, the Middle East, Europe and Asia. The brand also has widespread distribution as a shop‐in‐shop concept in 510 JC Penney stores in the US and in 45 Debenhams stores in the UK.


Apparel group is a global fashion and lifestyle conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager customers through its 850 plus stores, employing 8000 multicultural staff covering four continents. Led by its dynamic Chairman Nilesh Ved, the multi – retail conglomerate aims to expand to 1,200 stores by 2015.

Posted by : Apparel Group - PR Dept, Tamar Moussessian/Corrina Campos
Viewed 54656 times
PR Category : Fashion
Posted on : Tuesday, December 3, 2013  1:58:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Email this article Print this article

Share this article with your friends and followers
Back to

Related Stories

Most Viewed Press Release posted in the last 7 days
Look after your body & enjoy nourished skin from Local, Homegrown Company, The Simplicity ... [7155-Views]
China's Latest Moves in Ip Protection Leads to Unprecedented Legal Judgement for Swedish S... [5161-Views]
Time for tennis - Ugo Humbert joins Rado YoungStars [5154-Views]
Karama gets crowned. Once more. [4618-Views]
Stack It Up With Shack Stack Now in the UAE! Shake Shack is All About Upping the Burger Ga... [4209-Views]
Steve Madden Celebrates Brand's 30th Anniversary In Dubai [4203-Views]
Al Tayer Motors launches the new Maserati Quattroporte SQ4 Zegna PELLETESSUTA™ at the Duba... [4185-Views]
American Eagle Launches It's Holiday'19 Collection [4136-Views]
PCFC discusses wider horizons for trade and logistic services with Dubai business groups [4002-Views]
The "Karl Legend" Collection [3971-Views]
Monochromatic Denim [3916-Views]
The perfect Watch from Beach to Tux [3758-Views]
Al Tayer Motors Opens Magnificent New Maserati Showroom In Dubai [3745-Views]
Parmigiani Fleurier Tonda Chronor Slate [3733-Views]
Hamdan bin Mohammed leads first Dubai Run on Sheikh Zayed Road featuring 70,000 participan... [3605-Views]
Emirati Musicians, International Composers & the Royal Philharmonic Orchestra in Harmony F... [3599-Views]
National Geographic Abu Dhabi Provides an Unprecedented Look into Makkah's Sprawling Hospi... [3587-Views]
Massive Diabetes Awareness and Management Drive in Ras Al Khaimah to screen thousands [3550-Views]
Humans in Space Symposium discusses what it takes to be an astronaut [3489-Views]
Accor's role as Makkah's leading pilgrim hospitality services provider showcased in Nation... [3453-Views]
Redefine Your Winter Wardrobe with REDTAG! [3428-Views]
P&O Marinas and Fabulous Yachts Announce the 3rd Edition of the International Superyacht ... [3331-Views]
Dubai Design Week and the first Rado Star Prize UAE [3312-Views]
‘Carpet of Tolerance' created by Hands and Senses revealed at Downtown Design, Dubai [3282-Views]
SmartCrowd, MENA's Only Regulated Real Estate Investments Platform Graduates from DFSA's I... [3276-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories