Nayomi is a brand that has been trusted by thousands of women in the Middle East for over 20 years.
Building on this trust, Nayomi has recently announced their sponsorship of the first ever ‘Big Pink Ball', a charity ball from proceeds will be gifted to Breast Cancer Arabia, an organization that provides accurate information and treatment to hundreds of women in the Middle East who have been diagnosed with breast cancer.
The ball is a fitting finale to Dubai Goes Pink, a month long breast cancer awareness campaign scheduled for October.
The Big Pink Ball will feature fashion shows, electrifying Moulin Rouge themed cabaret performances, spectacular entertainment and a unique charity auction that will serve as one of the highlights of the event. All the profits garnered from the Big Pink Ball and charity auction will additionally be donated to the BCA Foundation who will employ these funds towards supporting the treatment of breast cancer patients who have no means of shouldering their medical expenses.
Commenting on their involvement with breast cancer awareness, the brand manager of Nayomi, Stephen Holbrook said, “We also make valuable information about breast cancer available on our company website and in-stores, which we hope, along with the combined efforts of all the stakeholders in this advocacy, will result in a slow erosion of the misconceptions attached to a disease such as this, and that in itself is a huge achievement. It is just one of the ways that Nayomi gives back to the society which has been so loyal in their support of us.”
About Nayomi:Nayomi was founded in 1992 as a single lingerie store, and has evolved into a distinctive, leading brand within the region. It offers a number of key lines including fashionable lingerie, luxurious nightwear, stunning bridal ensembles, unique bath wear and slippers and exotic perfumes.
Nayomi, which means ‘soft and delicate' in Arabic, uses different fabrics, from cotton and satin to silk and chiffon. All the prints are unique to Nayomi.
Launched in the Kingdom of Saudi Arabia, the brand now has a strong presence in UAE, Qatar, Oman, Bahrain, Kuwait and Libya through 140 stores across the region.
“Nayomi is a proudly Middle Eastern brand, designing glamorous lingerie and nightwear for the Middle Eastern Woman, a brand that is all about romance and femininity and wholeheartedly respects the natural beauty of women.”