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ILLAMASQUA PARANORMAL
ILLAMASQUA PARANORMAL

This summer Illamasqua opens the doorway to another dimension. Dare to come in?  To go where you have never been before?

This new collection summons you to channel your extra sensory perception and step across the threshold into a parallel reality.  After all, why be normal, when you can be paranormal?

It is time to awaken the aura you have repressed for so long by exploring another universe of unexpected textures and formulas. Embrace the distorted reflection in a cracked mirror or the candle that suddenly extinguishes in a sealed room; a window has opened, allowing you to penetrate the fragile membrane of a twin existence, the Paranormal world.

“The Paranormal collection was inspired by unbridled kinetic energy, spectral light and transcendental emotional forces. The things we can't explain, that we can only feel, the place between dreams and reality; the door of perception is open and is beckoning you through, step into the light!”

Creative Director, Alex Box

“Paranormal is something that is out of your ordinary world, it's something from a parallel world, a parallel universe, something that is going on at the same time but you can't really see it or touch it.”

Brand Director, Joseph Corré

“Paranormal is about a sense of something different, a sense of expression through texture and colour that shifts the expected and normal to something from a different dimension, a paranormal part of our expressive and spiritual mind.”

Director of Product Development, David Horne

New Paranormal UV Nail Varnish Ltd Edition AED 87

Transmit your acceptance of the paranormal by wearing these other worldly Nail Varnishes. These 3 new shades and Top Coat not only offer a vivid burst of colour in the normal world, but also glow under UV black light, revealing an alternative, paranormal effect unknown to the naked eye.

  • Omen - Paranormal Bright Green
  • Ouija - Paranormal Bright Pink
  • Séance - Paranormal Bright Violet
  • Geist - Paranormal Clear/Glow

New Paranormal Palette AED 205

This palette boasts textures of the unexpected. Theunique formula of water-resistant eye shadow provides a silky unknown consistency with a soft vivid finish for effortless application and blending.  The shadows contain a spherical fine particle silicone, which ensures ease of use and long-wearing hold.

Paranormal – Vivid Cerise Aura – Warm Copper
Possession – Cool green Trance – Soft Violet

New Hydra Veil AED 160

A first from Illamasqua, part hydrator, part primer, Hydra Veil is cosmetic-care created to enhance make-up application through skin rehydration for an optimal base. Hydra Veil's self-levelling futuristic gel texture is proof that all is not as it first seems.

New Lipsticks AED 100

In an intergalactic colour scheme, Illamasqua's new Lipstick shades are both in bold, purple shades. Providing an intense matt coverage, ESP and Posture are designed to honour the connotations of purple in parapsychology – a symbol of intuition and psychic activities.

Posture – Cool Mauve
ESP- Vivid Violet

New Precision Gel Liner AED 110

New Precision Gel Liner soon to be a mainstay in the make-up bags of any beauty enthusiast, Precision Gel Liner recreates the fluidity of a liquid liner with the ease of a gel. Creating a smooth rich line from the first application, the long-lasting waterproof formula is guaranteed to stay in place all day, and night. The eyes are the windows to the soul, go forth and frame them.

Infinity - Black

New Gleam in Supernatural AED 110

This lightweight compact highlighter with golden iridescent formulation lifts, highlights and creates a halo of extraordinary light wherever applied.

Supernatural – Warm Bronze


Posted by : Al Tayer Group - PR, Mona Gopal/Saima Manzoor
Viewed 26877 times
PR Category : Lifestyle
Posted on : Friday, May 10, 2013  1:34:00 PM UAE local time (GMT+4)
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