Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
LIPTON YELLOW LABEL RELAUNCHES WITH A TEA MAKING ‘FIRST'
LIPTON YELLOW LABEL RELAUNCHES WITH A TEA MAKING ‘FIRST'

Dubai, United Arab Emirates (1st  May, 2013) - Lipton Yellow Label, Unilever's leading tea brand and the region's favourite, is relaunching with a new, improved blend designed to appeal to the next generation of tea drinkers.

With the newly introduced blend, the iconic brand will use a groundbreaking innovation in tea production. In a new process unique to Lipton, fresh, high-quality tea leaves are pressed during production. This releases a ‘natural tea essence' full of fresh tea flavour. The essence is added back to the tea blend; thus Lipton Yellow Label delivers a fully rounded, satisfying flavour that Yellow Label lovers demand, with a rich, without bitterness or astringency.

The new tea essence process was developed by the Lipton Institute of Tea - Lipton's dedicated tea research facility.  The team were inspired to experiment with the concept of tea essence using the same techniques involved in pressing olives and grapes. From this inspiration came the new process now operating at the Lipton Tea Gardens in Kericho, Kenya, one of the finest tea growing regions in the world. Only freshly picked, high-quality tea leaves are pressed as part of the new Yellow Label process. 

Lipton has updated its high quality blend to continue to give consumers the rich tasting tea they love. “Yellow Label is probably the world's most famous tea” said Sanjiv Mehta, Chairman of Unilever, North Africa and Middle East. “It is designed to be enjoyed not only by the millions of people around the world who currently drink it every day, but by a new generation of drinkers looking for a tea that can deliver a great taste, without dryness or bitterness, cup after cup.”

Mehta continues: “Creating brands that our customers want and love is at the heart of our business and we're hugely excited about this new use of tea essence. Not only is it a world first, it also means we're now able to develop products in ways that have never been seen before.”

The new Lipton Yellow Label is available on major supermarket shelves across the region. . 


Posted by : Unilever Middle East, Unilever
Viewed 55669 times
PR Category : Food Industry
Posted on : Wednesday, May 1, 2013  6:34:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
AIGNER - Mother's Day [12212-Views]
Why User Experience is Essential for Travel Business Growth? [9650-Views]
Step Up Your Skincare Game with Rodial's New Pink Diamond Products [7137-Views]
Foreo Reveals Red Carpet Secrets for Fresh & Glowing Skin [5960-Views]
ASICS Spring / Summer 2020 Collection [5588-Views]
Hot SS20 New Launches From Rodial For Your Make-Up Kit [5563-Views]
Tissot T-Wave Bicolour Glamour always! [5539-Views]
Dubai Customs Launches Official Page on Linkedin [5398-Views]
COLOR WOW Launches EXTRA Mist-ical Shine Spray [5142-Views]
Foreo Set to Break the Beauty Stratosphere According to Experts [5081-Views]
Mother's Day Gift Guide 2020 [4825-Views]
Offering a Better Insight Than Stocks [4728-Views]
Kuwait Lands UAE Aquabikes Pro' Victory as Hammadi Secures Double Title Success [4606-Views]
Race Day Edit [4130-Views]
Jaguar Land Rover on Tour Sheikh Hamdan's Falcons Dominate Hurr Category in Fakhr Al Ajyal... [4130-Views]
St Valentine's Day' [4032-Views]
Max Mara Valentines Special [3965-Views]
Ortendahl Makes Team Abu Dhabi Debut in Kuwait as Al Mulla Launches Bid for Third World T... [3892-Views]
Best Gifting Picks for Him & Her This Valentine's Day From Grand Optics! [3867-Views]
Costa Coffee Introduces 4u Healthy Food Range Across All UAE Stores in Partnership With Le... [3861-Views]
HONOR Launches the Iconic Glass Designed HONOR 20 in the UAE [3800-Views]
Cisco Accelerates Applications in a Hybrid Multicloud World [3733-Views]
NYU Abu Dhabi Researchers Design Proteins That Can Be Utilized to Combat Alzheimer's Disea... [3666-Views]
Kingdom of Saudi Arabia Leads with World's First National Hyperloop Study, in Partnership ... [3648-Views]
Dina Akesbi joins Clio Beauty on the Professional Beauty GCC Mainstage on 18th Feb! [3623-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories