Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
LIPTON YELLOW LABEL RELAUNCHES WITH A TEA MAKING ‘FIRST'
LIPTON YELLOW LABEL RELAUNCHES WITH A TEA MAKING ‘FIRST'

Dubai, United Arab Emirates (1st  May, 2013) - Lipton Yellow Label, Unilever's leading tea brand and the region's favourite, is relaunching with a new, improved blend designed to appeal to the next generation of tea drinkers.

With the newly introduced blend, the iconic brand will use a groundbreaking innovation in tea production. In a new process unique to Lipton, fresh, high-quality tea leaves are pressed during production. This releases a ‘natural tea essence' full of fresh tea flavour. The essence is added back to the tea blend; thus Lipton Yellow Label delivers a fully rounded, satisfying flavour that Yellow Label lovers demand, with a rich, without bitterness or astringency.

The new tea essence process was developed by the Lipton Institute of Tea - Lipton's dedicated tea research facility.  The team were inspired to experiment with the concept of tea essence using the same techniques involved in pressing olives and grapes. From this inspiration came the new process now operating at the Lipton Tea Gardens in Kericho, Kenya, one of the finest tea growing regions in the world. Only freshly picked, high-quality tea leaves are pressed as part of the new Yellow Label process. 

Lipton has updated its high quality blend to continue to give consumers the rich tasting tea they love. “Yellow Label is probably the world's most famous tea” said Sanjiv Mehta, Chairman of Unilever, North Africa and Middle East. “It is designed to be enjoyed not only by the millions of people around the world who currently drink it every day, but by a new generation of drinkers looking for a tea that can deliver a great taste, without dryness or bitterness, cup after cup.”

Mehta continues: “Creating brands that our customers want and love is at the heart of our business and we're hugely excited about this new use of tea essence. Not only is it a world first, it also means we're now able to develop products in ways that have never been seen before.”

The new Lipton Yellow Label is available on major supermarket shelves across the region. . 


Posted by : Unilever Middle East, Unilever
Viewed 57066 times
PR Category : Food Industry
Posted on : Wednesday, May 1, 2013  6:34:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Versus Versace Republique - VSP1V0519 [4510-Views]
Make Up for Ever is Breaking Through With a Lipstick Revolution With Rouge Artist [3747-Views]
Parmigiani Fleurier Launches New Tonda Reine De Mai [3194-Views]
Huawei is Set to Dramatically Alter the Entry Level Smartphone Segment with the Launch of ... [2993-Views]
How to Work the Hottest Fall Makeup Trends on a Budget [2968-Views]
Dubai Chamber Whitepaper Examines Growth Potential of UAE Space Economy [2890-Views]
Prevention is Better than Cure, Especially with Lice! [2804-Views]
That Hair Tho – THT Offers Complimentary Haircuts for Those Who Have Lost Jobs, Have Job I... [2644-Views]
Euronews Investigates How the UAE is Using Artificial Intelligence in Healthcare and Educa... [2644-Views]
Medcare Partners with InterSystems to Implement World-Class Healthcare Information System [2616-Views]
Free Me – The First Naturally Kind Mosquito Repellent Made in the UAE [2599-Views]
ADNOC Distribution Joins Key UAE Suppliers Qualified to Provide Nuclear Quality Products f... [2587-Views]
Dabur Herb'l Launches Natural Gel Toothpaste With the Freshness of Aloe Vera [2562-Views]
Unlocking the Potential of eSIM for Consumers [2501-Views]
Ulissi to Lead UAE Team Emirates at the Tour of Luxembourg [2415-Views]
A Springfield Dress a Day, Keeps Your Style A-Okay [2411-Views]
#TishTashThru - Welcome to the Future, in the Form of a Gloriously Retro Drive Thru Event ... [2386-Views]
Autumn/Winter 20' Beauty Picks from Missha Cosmetics [2308-Views]
Majid Al Futtaim Inaugurates its First Culinary Experience Destination in the UAE — Food C... [2267-Views]
Costa Coffee UAE Thanks its Customers with One Dirham Pastries [2152-Views]
WCU: Saudis Talk Up Oil; Strong Grain Momentum Continues [2132-Views]
Collector Alert! Hublot Celebrates Its 40th Anniversary [1976-Views]
Rado Golden Horse Automatic [1972-Views]
OPPO Set to Launch Its All-New Groundbreaking Reno4 Series in the Middle East this Month [1960-Views]
Boeing, Etihad Airways and World Energy Lift Sustainable Aviation Fuel to the Next Level o... [1947-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories