Citizen Watches continues its foray into mid to high segment of the industry by expanding its retail network in the region. They opened their first exclusive boutique in Cairo, Egypt recently Speaking during the inauguration of the new boutique in Citystars, Mr. Takahiro Miyazaki, the General Manager, Citizen Watches Middle East said, “With the introduction of Eco-Drive, our flagship technology in the year 1994, we decided to shift from “low to mid” segment of the market to “mid to high”. This implied a shift in the distribution channel as well, from ‘C' class stores to ‘A' class and from traditional retail to modern retail. Citystars being the biggest shopping and entertainment center in Egypt well compliment this objective.
Along with this new boutique, the company maintains 400 point of sales (POS) across the Gulf countries that are strategically located in shopping malls and prime retail streets During the last 80 years Citizen has expanded its business throughout the world and has achieved recognition as a global brand. The past 30-year period has coincided with the company's dramatic rise to its current position as the world's largest watchmaker, a distinction Citizen has held every year since 1986. Beyond sheer size, Citizen is also recognized as a worldwide leader in advanced technology.