Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
diptyque is opening a second location in Dubai Festival City
diptyque is opening a second location in Dubai Festival City

Dubai, UAE, September 28, 2016:   diptyque, the typically Parisian Maison, is opening a second location in Dubai, and specifically the prestigious Dubai Festival City. This boutique, the largest in the world devoted to the brand, presents a sober and refined décor imbued with a fresh interpretation of Oriental themes, and offers its world of balms, perfumed candles, fragrances and objects dedicated to them... Since the early sixties, diptyque has been distilling a unique, bold spirit, nourished by natural fragrances gathered worldwide, inspired by stories, by the precious memories that shape emotions.

The boutique is arranged in a long row steadily revealing the maison’s creations piece by piece, along with the exclusive articles reserved for it. A VIP lounge completes this large space, the layout of which preserves the intimate atmosphere typified by the first shop at 34 boulevard Saint Germain in Paris.

This is where its story began, where three friends with a passion and insatiable curiosity created a “chic bazaar” that quickly became a favourite with elegant Parisians. Christiane Gautrot, interior decorator, Desmond Knox-Leet, painter, and Yves Coueslant, theatre director and stage designer, loved travelling, unusual objects and essential fragrances. The 34 is a reflection of their aspirations, and fifty years later, has given rise to a collection. A fragrance underlies its origin, reviving the olfactory emotion one feels when crossing the threshold of 34. Insiders will recognise the great classics of the house, L’Ombre dans l’Eau, Do Son, Philosykos; the fragrance is complex, unusual, seductive. Other scents came later, like Essences insensées, Eau Mage, Ôponé… lanterns with metal embroidery, but also of ceramic and blown glass, scented candles, notebooks...

An arched doorway surrounded by a wooden lattice leads to the first part of this boutique. It is dedicated to the 34 Collection, a visual and olfactory narrative of all that constitutes the very essence of the art de vivre that diptyque seeks to create with the passage of time.

Then comes the world of the home, with candles, fragrance diffusers, scented ovals all shown next to each other... Entirely handmade, the scented candles offer about fifty fragrances that highlight a flower, a fruit, a herb, a tree, a spice, composing a range that is unique in the world. As for the diffusers, with the proprietary processes locked within these luxurious objects, each of them is the result of a technical innovation.

The eaux de toilette and eaux de parfum are presented alongside the personal care products in a room that is all gentle curves, illuminated by a chandelier created by the Apparatus design studio in New York in the form of a bountiful bunch of hand-frosted glass globes that offer a harmonious light, and which bears the evocative name of Cloud. Under this cloud, an “imaginary” tadelakt fountain dispenses a shower of porcelain “drops” whose milky roundness reflects the light above. This fountain has been created ceramist Syra Gomez. In the centre, there is a round table on which the fragrances are displayed. They speak of gardens, voyages, paths lined with flowers...incomparable testimonies to precious memories. The art of body and face care is based on the beauty rituals of the Mediterranean basin and Asia. Slow infusions, metamorphoses, fluidity...the textures melt under the fingers to become airy foams, sheer veils, milky emulsions...

The VIP area concludes this visit...and choosing becomes a moment of high privilege. Gold appears in its softest tones, and the hand-painted silk wall hangings reflect the golden rain from a chandelier made of a multitude of gold-leaf ellipses.

Thanks to the oval on its bottles and labels, its dancing letters and the use of black and white, diptyque is recognisable at first glance. And it is also a past master in the art of those rituals that make each visit a delightful interlude dedicated to the sharing of its secrets...

Here is a place planned as a succession of surprises, like the discovery of a way of life... And to extend this adventure even more, there is a wish tree to which drawings and visitor’s messages can be tied...

diptyque
Festival City, Ground Floor, Dubai, UAE
Phone: 04 251 4881
Weekdays 10am – 10pm / Weekends 10am – 12am


Posted by : Al Tayer Group - PR, Mona Gopal/Saima Manzoor
Viewed 38338 times
PR Category : Lifestyle
Posted on : Wednesday, September 28, 2016  1:50:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Add Extra Sparkle to Your Holidays With Make Up for Ever's 2020 Holiday Collection [8483-Views]
A Warm Summer Rain in Winter: The New Head Shower GROHE Tempesta 250 [5617-Views]
Schneider Electric Unveils New Sustainable Energy Products at CES 2021 [5420-Views]
Samsung Introduces Latest Innovations for a Better Normal at CES 2021 [5154-Views]
The Most Inclusive Range of Primers to Offer 24hr Correction for Any Skin Type, Any Skin T... [5031-Views]
The University of Queensland wins Ericsson Innovation Awards 2020 [4850-Views]
Canon Recognizes 3 Leading Photographers from the UAE, KSA & Jordan for their Ambassador P... [4789-Views]
Herbal Essences Taps into Nature's most Powerful Ingredients with the new Potent Aloe Vera... [4637-Views]
Unique Spatial Sound Technologies for Ambient Room-filling Sound with Sony's Latest Premiu... [4395-Views]
World Gold Council ETF 2020 Report and Gold Outlook 2021 [3764-Views]
Middle East Hotels Ready to Capitalise on Workation Trend, says ATM [3346-Views]
Hello 2021, HELLO, GOOD STUFF! with Essence [3227-Views]
Ogilvy Names James Kinney as Global Chief Diversity, Equity & Inclusion Officer and Chief ... [3161-Views]
Western Digital Delivers Unmatched Line Up of High-capacity Portable SSDS Across Its Renow... [3124-Views]
Giorgio Armani Collaborates with Parmigiani Fleurier to Create a Fine Watches Collection' [3112-Views]
Omega Dubai Desert Classic [3001-Views]
IRENA's World Energy Transition Day Kick-Starts Crucial Assembly Meeting [2870-Views]
SEHA Commences the Administration of the Covid-19 Vaccine to UAE Community at 40 Locations [2640-Views]
Sony Exhibits at CES 2021 [2636-Views]
Dubai Customs Gives Certificate Issuance Authorization to Registered Ducamz Car Dealers [2513-Views]
Dynabook Announces Arrival of New 11th Gen Intel® Core™ vPro Processors to Premium X Serie... [2374-Views]
‘Blue Zone' from COVID-19 Prime Assessment Centre to Relocate to Al Rowda Healthcare Cente... [2349-Views]
Kamal Vachani Announces Sri Lanka Food Festival at Al Maya Supermarket [2247-Views]
‘Educators without Borders' to cover South Asia in partnership with India's Ma'din Academy [2247-Views]
Jordan - Pfizer-BioNTech COVID-19 Vaccine Distribution Statement from UPS [2202-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories