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Casio Releases Infiniti Red Bull Racing Partnership EDIFICE Watches
Casio Releases Infiniti Red Bull Racing Partnership EDIFICE Watches

Finished with Striking Gold-colored Features

Casio Computer Co., Ltd. announced today the release of new limited edition of EDIFICE watches to celebrate Casio’s partnership with Infiniti Red Bull Racing. The EDIFICE line of metal watches captures the essence of “Speed and Intelligence.”

With its youthful image and energy, Infiniti Red Bull Racing strives to make its cars the fastest in the world by leveraging outstanding technology development capabilities. The team pursues intelligent racing strategies aimed at getting winning results. Casio believes that this approach is a perfect match for its EDIFICE brand concept, and has supported the Red Bull Racing Team as an official partner since 2009. The Infiniti Red Bull Racing team has won the World Constructor’s Championship four years in a row since the 2011 Formula OneTM season. 

Casio is now releasing the Championship Gold series of five new EDIFICE watches. Casio designed the new watches using five base models, including its EQB-500, which can connect to smart phones via Bluetooth®*1 SMART technology and make it easy to set home city time and world time, and the ERA-300D featuring Casio’s popular Neon Illuminator, which employs a built-in black light LED that makes the watch’s specially coated lettering and hands glow.

*1 The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Casio Computer Co., Ltd. is under license.

For this new series, Casio boldly finished the watch hands and indicators in a striking gold color to celebrate the outstanding accomplishment of the Infiniti Red Bull Racing Team, and featured the team’s colors of blue, yellow and red in various places, including the inset dials and second hands. Moreover, the Infiniti Red Bull Racing logo is prominently displayed on the watchface and the packaging. With an exclusive collector’s card included in each package, the products exude premium quality worthy of their limited edition status.

'We are proud to announce the launch of this special Limited Edition series to celebrate our partnership with Infiniti Red Bull Racing for the benefit of the myriad Formula One fans in the Middle East region,' said Tsuneo Nagai, Managing Director of Casio Middle East. 'This series is a salute to the speed and excitement of Formula One and the genius of our master craftsmen at Casio.'

Christian Horner, Team Principal, Infiniti Red Bull Racing, said: “We are delighted to partner with such a strong brand such as Casio. It was evident from day one that they shared our passion for precision engineering and like us, they are single minded in their pursuit for excellence. The new EQB range is another step forwards in this relationship. From a personal point of view, the use of digital technology presented in this range of watches is excellent; having a watch that synchronises perfectly to the world time via a smart phone will be of great help for the members of the Infiniti Red Bull Racing Team as we travel around the world.'

Model

Band Color

Band Material

EQB-500RBK

Black

Stainless steel

ERA-300RB

Silver

Stainless steel

ERA-201RBK

Black

Stainless steel

EFR-540RB

Silver

Stainless steel

EFR-540RBP

Black

Resin

 

EQB-500RBK

Construction

Vibration-resistant structure

Water Resistance

100 meters

Communication
Specifications

 Communication
 Standard

Bluetooth® SMART

 Signal Range

Up to 2m (may differ depending on surrounding conditions)

Watch
Functions

 Dual time

Home city time swapping

 Stopwatch

1 second; measuring capacity:23:59'59'; elapsed time; split time; speed: 0 to 300 units/hour;

 Other Features

Mobile link; daily alarm; full auto-calendar; day and date display; low battery alert; airplane mode

Accuracy at Normal Temperature

±15 seconds per month

Power Source

Tough SolarTM power system (solar-charging system)

Continuous Operation

About 33 months with the power-saving function* ON after full charge.

*Hands stop to save power when the watch is left in the dark

Size of Case

52.0×48.1×14.1mm

Total Weight

Approx. 193g

 

ERA-300RB

Water Resistance

100 meters

Light

Neon Illuminator (black light LED) with afterglow

Digital Compass

Hand indication of north (20 seconds continuous measurement); measures and displays direction as one of 16 points; measuring range: 0° to 359°; measuring unit: 1°; bidirectional calibration; magnetic declination correction; bearing memory

Thermometer

Display range: -10 to 60°C (14 to 140°F); display unit: 0.1°C (0.2°F)

Stopwatch

1/20-second stopwatch; measuring capacity: 59'59.95'';  measuring modes: elapsed time, split time, lap time; memory capacity of lap time: up to 100 records

World Time

29 time zones (29 cities + Coordinated Universal Time), city code display, daylight saving on/off

Alarm

5 daily alarms (with 1 snooze alarm); hourly time signal

Other Functions

Full auto-calendar; 12/24-hour format; button operation tone on/off

Accuracy at Normal Temperature

±15 seconds per month

Battery Life

2 years on SR927W×2

Size of Case

49.8×46.9×13.4mm

Total Weight

Approx.167g

 

 ERA-201RBK

Construction

Vibration-resistant structure

Water Resistance

100 meters

Thermometer

Measuring range: -10°C to 60°C (14°F to 140°F); measuring unit: 0.1°C (0.2°F)

World Time

48 cities (31 time zones; daylight saving on/off, daylight saving time) and Coordinated Universal Time

Stopwatch

1/100-second stopwatch; measuring capacity: 23’59.99”; measuring mode: elapsed time; split time

Countdown Timer

Measuring unit: 1 second (maximum 60 minutes)

Alarm

5 daily alarms (with 1 snooze alarm); hourly time signal

Other Functions

Full auto-calendar; date display; full auto LED backlight (Super Illuminator) with afterglow

Accuracy at Normal Temperature

±15 seconds per month

Battery Life

2 years on SR927W×2

Size of Case

52.9×47.0×13.2mm

Total Weight

Approx.185g

 

EFR-540RB/EFR-540RBP

Construction

Vibration-resistant structure

Water Resistance

100 meters

Stopwatch

1/20-second stopwatch; measuring capacity: 12 hours; measuring modes: elapsed time, split time, 1st-2nd place times

Accuracy at Normal Temperature

±20 seconds per month

Battery Life

3 years on SR927SW (low battery warning)

Size of Case

54.0×48.1×12.1mm

Total Weight

Approx.191g (EFR-540RB)

Approx.109g (EFR-540RBP)

 

Posted by : BIZ COM - For Proactive Communications,
Viewed 62879 times
PR Category : Lifestyle
Posted on : Saturday, June 20, 2015  2:00:00 PM UAE local time (GMT+4)
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