Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
CITIZEN wins top honour at One Show Awards 'Light is Time' exhibit triumphs in Design category

CITIZEN proudly announces that its installation “LIGHT is TIME” has won the Gold Pencil award in the Design category Experiences: Indoor Spaces at the 2015 One Show Awards. The coveted Gold Pencil awards are hosted by US-based The One Club, which is the world's foremost non-profit organization devoted to elevating creative work in the advertising industry.

“LIGHT is TIME” was exhibited at the MILAN DESIGN WEEK, the world’s biggest and most influential design event, held April 2014 in Milan, Italy. It created a magnificent space by suspending 80,000 main plates, the foundation supporting all other components of a watch. The combination of light reflecting off main plates and inspiring sound effects provided MILAN DESIGN WEEK visitors with a magical experience.

Displays inside the installation—ranging from the pocket watch where CITIZEN got its start to the latest satellite-synchronized watch, along with the sophisticated components that form those watches—led visitors to ponder the questions “Who is CITIZEN?” and “What is a watch?”

The installation is the result of collaboration between the CITIZEN design team and Tsuyoshi Tane, a member of the internationally acclaimed Paris architectural design firm DGT. Representing the elements of light and time, the installation was created from Mr. Tane’s inspiration that “Light is time, because without light the concept of time never would have arisen.”

The One Show advertising awards are hosted by the One Club, a New York-based organization. Since 1975, The One Club has been devoted to elevating creative work in the advertising design, producing annual award competition in six categories, including Advertising, Interactive, Design, Branded Entertainment, IP & Products and the Young Ones. The One Show is considered one of the world’s “big 3” advertising awards together with Cannes Lions and CLIO Awards. A group of international judges, who are top-class creators from around the world, selects excellent creators and creative works of the year. 

Posted by : BIZ COM - For Proactive Communications,
Viewed 26736 times
PR Category : Lifestyle
Posted on : Saturday, May 23, 2015  12:22:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
First Technology Event in 2022 in Dubai Opens with a Resounding Success [11927-Views]
Shenzhen Brand Products Exhibition Come to Dubai Physically on January 2022 [8565-Views]
Mysterious Ancient Tombs Reveal 4,500-Year-Old Highway Network in North-West Arabia [5810-Views]
Are You Ready for Valentine's Day? - Omega Says 'Show Me Love' [5273-Views]
Symbols and Colours by Pandora: Little Symbols of Big Dreams [4276-Views]
Sony Middle East & Africa Broadens Availability of 360 Spatial Sound Experience with Upgra... [4129-Views]
Oris Big Crown X Cervo Volante [3940-Views]
RAKEZ Facilitates Bank Account Opening for Clients through RAKBANK's Quick Apply Digital K... [3784-Views]
LG's Newest Innovations Earn Wide Range of Honors at Ces 2022 [3743-Views]
Ajman University Set to Host the "Year of the Fiftieth" Commencement Ceremony [3616-Views]
The First-Ever Chupa Chups Room in the World Launches in Dubai, UAE [3309-Views]
Maserati: Back to Racing. The First Italian Brand to Compete in the ABB FIA Formula E Wor... [3259-Views]
Loeb Closes the Gap Again to Turn Up Dakar Pressure [3247-Views]
The Best Clean Beauty Brands at THAT Concept Store [3186-Views]
Samsung Launches Galaxy S21 FE 5G - The Ultimate Smartphone Designed for Fans in the UAE [3165-Views]
BRX Trio Stage Top Ten Show As Dakar Heads for Finish [3141-Views]
Kuwaiti Photographer Displays Wildlife Photos at Expo 2020 Dubai [3038-Views]
Region's First World of Coffee Opens at Expo 2020 Dubai [3038-Views]
Discover The Infectious Waste Disposal Solution at Arab Health [3018-Views]
Zoho's Dubai Headquarters To Operate On New Working Week [2940-Views]
United Arab Bank Implements Complete Data Protection for Data Backup, Replication, and Dis... [2755-Views]
The Republic of Paraguay's Diversity in Focus as a Tourist Destination at Expo 2020 [2731-Views]
Arabian Automobiles Wins Two Major Awards: Agency Workshop of the Year, Agency Bodyshop of... [2718-Views]
LG Levels Up the Laundry Experience With the Latest in Washing and Drying Solutions [2632-Views]
Emirates Post Group in collaboration with Emirates Philatelic Association. UAE to host fi... [2599-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories