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Spring Collection from Urban Decay
Spring Collection from Urban Decay


Some women want the bad boy. Others dig the artsy, free-spirited type. But what if you really want the guy that has it ALL? We can’t solve your relationship dilemmas, but we can give you the best of both worlds when it comes to lip color. Urban Decay launches Sheer Revolution Lipstick: creamy, badass luxury meets sheer, pigmented color. It’s everything you love about Revolution Lipstick—with a sheer and shiny finish. Wait until you apply Sheer Revolution Lipstick for the first time—it feels amazing! Like our original formula, this sheer version hugs your lips and has a buttery-smooth application without feeling like it’s going to slide off. Available in ten shades, each one has a rich, creamy feel and a gorgeous, high-shine finish.

Wende began mixing Revolution Lipstick with Naked Lipgloss to create sheerer lip colors. Then it hit her— we needed to create a sheer version of Revolution Lipstick! The ideal marriage of our existing formula and sheer (yet still pigmented!) color, Sheer Revolution Lipstick shades are inspired by the best of our Revolution Lipstick lineup. We’re currently obsessed with Sheer Shame (a shade that even women intimidated by the original will love) and Sheer Slowburn (a really flattering color that’s the lovechild of F-Bomb (red) and Bang (orange)). We also love Sheer Liar, a great nude that looks amazing on any skin tone.

Sheer Revolution Lipstick comes in our cool, custom-designed lipstick component. To set this sheer formula apart, we made the case light purple (instead of gunmetal like our traditional Revolution Lipstick case). Organically shaped facets make the case feel amazing in your hand; “Urban Decay” is debossed on the side of the lid, with “UD” debossed on the top of the cap. Unlike a traditional bullet, the trimline-style component supports the soft, creamy formula and prevents breakage and gives full-lip coverage in a single swipe (unlike the dinky application of a slimline component).

Our Pigment Infusion System™ gives Sheer Revolution Lipstick its super creamy texture, superior color dispersion and extended wear. We laced the formula with Maxi-Lip™ (which defines and hydrates lips while making them look plumper and fuller), along with a nourishing blend of oils and antioxidants. Shea
butter and jojoba, olive and babassu oils moisturize and condition, while vitamin C and vitamin E provide a hit of antioxidants.

SHEER LADYFLOWER – sheer rose-pink
SHEER STREAK – sheer coral-pink
SHEER F-BOMB – sheer red
SHEER LIAR – sheer pinky-brown nude
SHEER RAPTURE – sheer dusty rose
SHEER ANARCHY – sheer fuchsia
SHEER SHAME – sheer berry
SHEER SLOWBURN – sheer orange-red
SHEER OBSESSED – sheer baby pink
SHEER WALK OF SHAME – sheer pale nude-pink


Your secrets may not be the stuff of celebrity gossip headlines, but let’s face it: We’ve ALL got things to hide. Not to worry; we’ve got your back. Urban Decay introduces Naked Skin Weightless Complete Coverage Concealer. Our weightless formula gives you full coverage in an instant. A liquid concealer like no other, our high-tech formula melds like a second skin—to cover imperfections without making you look covered up. You’ll be amazed by how different it is (and instantly hooked!). Get buildable, even coverage with an invisible Naked Skin feel and a demi-matte finish. For complete coverage, just keep building; no matter how much you apply, Naked Skin Concealer always blends beautifully and NEVER settles into fine lines. With eight meticulously calibrated shades that coordinate with our new Naked Skin Powder Foundation, we’ve got even your most scandalous flaws covered.

We love the invisible feel of Naked Skin Liquid Makeup and wanted the ideal concealer to go with it. Like our foundation, this formula gives you coverage without compromise—and it fits perfectly with the rest of our Naked Skin lineup. When we say Naked Skin Concealer is like nothing else you’ve ever tried,
we mean it. After we gave one of our retailers a sneak preview, they were so blown away by the feel of this formula (and how different it was from EVERY other concealer they’d seen), we practically had to wrestle it out of their hot little hands.

This formula comes in a gorgeous bottle that’s like a smaller version of our Naked Skin Liquid Makeup component. Sure, it’s cute, but it’s also practical and travel-friendly. No need to carry a brush; our modern flocked applicator lays down just the right amount of product. And it’s soft enough to use on the delicate skin under the eyes.

We loaded Naked Skin Concealer with so many ingredients that are good for your skin, it’s practically a concealer and a treatment in one! Matrixyl 3000 contains anti-wrinkle peptides to improve skin’s youthful appearance and elasticity. Japanese green tea revitalizes and helps reduce the appearance of
fine lines. Litchiderm™ (derived from lychee fruit) protects against dehydration, resulting in a brighter, more radiant complexion. And sodium hyaluronate helps skin attract and retain moisture.


There are a lot of things in this world that you can’t take back—like that spontaneous decision to put a skunk stripe in your hair post-breakup (yes, Wende did that). While we don’t have a time machine, Mascara Resurrection from Urban Decay is the next best thing. The ultimate do-over, this clear refreshing serum brings your mascara back to life so you can keep piling it on. Like a killer lash comb in liquid form, our revolutionary formula combs through lashes to soften mascara and get your lashes ready for another coat. There’s NOTHING else like it! Mascara Resurrection instantly revives your mascara as it separates
and defines each lash. Want to top off your mascara later in the day? A quick coat of this serum makes lashes pliable and ready for more. If you botched your mascara or didn’t pull it through well, simply comb Mascara Resurrection through your lashes to refresh, then reapply mascara.

We love pushing the envelope and creating cutting-edge products that make beauty junkies go nuts (case in point: Eyeshadow Primer Potion). The one thing we’ve always hated about touching up our makeup before a night out is that we couldn’t refresh our mascara. With Mascara Resurrection, that’s all in the past! Ever since word of this revolutionary formula got out in the office, our Product Development team has been inundated with employees begging to try it. The perfect pairing for Perversion Mascara, this formula makes it even easier to pile on more coats to get bigger, blacker, badder lashes.

Mascara Resurrection comes in a dark purple tube with a silver ombré glitter dip effect (a nod to its magical powers), topped with a shiny gunmetal cap embossed with the UD icon. We could have used a basic wand, but instead we loaded Mascara Resurrection with a curved fiber brush that really grabs onto
lashes, separating each one as it combs through your mascara. 

Our lightweight, oil-free formula contains a special blend of ingredients to moisturize lashes while helping with mascara wear. Copper powder and panthenol condition and bind moisture to the hair shaft; improving lash health while giving your mascara new life.


Want a foundation that delivers amazing coverage, is long-lasting and works wet AND dry? Urban Decay introduces Naked Skin Ultra Definition Powder Foundation. Our advanced formula lasts eight hours and provides weightless, buildable coverage with the luminous, demi-matte Naked finish you crave. What sets it apart? While traditional powder foundations can be dry and look dusty or cakey on the skin, Naked Skin ALWAYS blendsbeautifully and wears comfortably. This revolutionary formula even feels different: almost creamy to the touch. Like the rest of the Naked Skin lineup, our Powder Foundation diffuses light to blur fine lines and wrinkles to make you look professionally retouched. Go ahead and apply more in the areas where you need extra coverage;
our ultra-forgiving formula delivers true complexion perfection in 14 meticulously calibrated shades. No matter how much or how little you apply, all you’ll see is beautiful, perfected skin.

As much as we love Naked Skin Liquid Makeup, foundation isn’t one size fits all. Many women prefer powder foundation, while others like a liquid foundation for home and a powder formula for travel. Naked Skin Powder Foundation rounds out our complexion range, and it’s the perfect complement to the rest of our Naked Skin lineup. Use this formula dry for a lighter, more matte effect, or try it wet for even more perfected skin. For a really blown-out effect, wear our Powder Foundation over Naked Skin Beauty Balm! We included an applicator sponge in the compact (great for when you want to touch up on the go). To create a truly flawless Naked look, use our Good Karma Optical Blurring Brush to buff out lines and give your skin an ultra definition finish.

Like Naked Skin Pressed Powder, this formula comes in a gorgeous custom gunmetal compact and has a champagne Naked-embossed push button. To keep your compact safe (and to prevent scratches), we included a protective pouch in a purple X-rayed flower design. Our double-layer compact includes a full-size mirror up top, with a separate compartment underneath for the applicator sponge. But even the sponge isn’t just average. We made it double-sided to take care of all your application needs. We recommend wetting the cushiony top side (just look for the UD logo) to get the most color and evenly apply our Powder Foundation. The other side features velvety flocking, great for buffing and blending.

Coated, micro-milled powders give Naked Skin Powder Foundation a creamy feel, while HPP (Highlighter Performing Pigments) Technology provides rich color, long-lasting elements and the perfect level of coverage to even out your skin tone.

Available at Sephora

Posted by : Pencell PR & Events, Pencell PR
Viewed 34312 times
PR Category : Lifestyle
Posted on : Monday, January 26, 2015  11:24:00 PM UAE local time (GMT+4)
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