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Get your hands on Urban Decay's Limited Edition PULP FICTION collection!
Get your hands on Urban Decay's Limited Edition PULP FICTION collection!

LIMITED EDITION PULP FICTIONTM COLLECTION
“BE COOL, HONEY BUNNY.”

THE SKINNY
We’re diehard PULP FICTIONTM fans (confession: showing our age!). And with this year marking the twentieth anniversary of the fi lm, we wanted to commemorate the occasion the UD way—with an ultra-limited-edition PULP FICTIONTM collaboration. Our inspiration? None other than the cool (and completely badass) Mrs. Mia Wallace. She looked amazing in the fi lm, so we keyed off of her iconic look. What started out as a lipstick and nail polish quickly morphed into a whole collection! And we got to watch one of our all-time favorite fi lms over and over, all in the name of research.

PALETTE
Recreate Mia’s dark, edgy look from the fi lm with fi ve shades of Eyeshadow (three are brand new!). Each shade features our Pigment Infusion System™, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power and blendability. This limited-edition palette contains:

RIGHTEOUS – light cream matte
TYRANNY – warm brown matte
VENGEANCE – deep taupe-brown matte-satin
FURIOUS – white satin
ANGER – black satin with slight tonal sparkle

The shiny black case features the fateful Ezekiel passage voiced by Jules Winnfi eld in the fi lm. Inside, there’s a generous mirror and a blood-red double-ended brush (a compact shadow brush and a multitasker brush). We also included a “Get the Look” card—with step-by-step instructions for creating a modern version of Mia’s look from the fi lm.

REVOLUTION LIPSTICK
Mia’s lipstick is as iconic as her jet-black bob, so we had to create the perfect shade to match. The result: MRS. MIA WALLACE, a deep blood red. Like every shade of Revolution Lipstick, this shade features our Pigment Infusion System™ for insane color payoff with creamy shine. Maxi-Lip™ plumps and nourishing oils leave lips cushiony soft. This shade comes in a limited-edition, jet-black version of our lipstick case.

24/7 GLIDE-ON LIP PENCIL
To go with the lipstick, we created a matching blood-red 24/7 Glide-On Lip Pencil, also dubbed MRS. MIA WALLACE. Our creamy, waterproof formula applies smoothly, prevents feathering and lasts all day. Draw lines that defi ne, then fi ll in your lips to help prime them for lipstick or gloss. Vitamin E, jojoba oil and cottonseed oil nourish the skin and ensure a smooth application.

NAIL COLOR
Our PULP FICTIONTM collection wouldn’t be complete without a bottle of Nail Color inspired by Mia’s look from the fi lm. The shade: MRS. MIA WALLACE, a deep red with a slight shimmer. Our long-wearing, chip-resistant formula has a high-gloss fi nish that’s tough and durable, yet fl exible. And it’s 3-free—formulated without toluene, formaldehyde or DBP. The full-size bottle comes with a limited-edition, jet-black cap and holds 10 ml of nail polish. You’ll wear this
timeless red forever.

HEAVY METAL GLITTER EYELINER
Yes, we know Mia wasn’t wearing glitter liner in the fi lm, but if there was a glitter liner in the ‘90s, she would have worn it. We think she’d look hot in our new Heavy Metal Glitter Eyeliner in GUNMETAL—black with black and silver sparkle. Our water-based, buildable formula contains super-fi ne glitter in a clear base that dries down quickly and stays put. Peach and cucumber extract condition the skin, while carrot extract smooths and softens. An added
bonus: This shade is paraben-free!

PERVERSION FALSE LASHES
MAXIMUM DRAMA. ZERO GUILT.

THE SKINNY:
When standard lashes just won’t cut it, you need to bring on the Perversion—with Perversion False Lashes from Urban Decay. Want to add instant drama to your look? These striking lashes will give you serious, dominatrix-worthy lashes in minutes. From falsies dipped in glitter to thick, fl uff y bundles of
lashes, we went all out. In case you couldn’t tell from the pictures, these probably aren’t the kind of lashes you’d wear to work—and if they are, we’d like to follow you around for a day! Whether you’re headed to a hotter-than-hot party or gearing up for a marathon night of clubbing, Perversion False Lashes are guaranteed to make a serious statement. Go ahead, bat those lashes and get anything you want. Each lash is handmade with cruelty-free synthetic hair, so there’s zero guilt.

HYPE:
We were all so excited about the thick, dramatic lashes we got with our new Perversion Mascara that we wanted to up the ante even more with some ultra-dramatic new lashes. New to falsies? Not to worry—we promise your fi rst time won’t hurt. Handy tips on the box (like “wait 10 seconds for the glue
to become tacky”) will have you applying Perversion False Lashes like a pro in no time.

NICE PACKAGE:
Like Perversion Mascara, Perversion False Lashes come in a beautiful black-on-black box with artwork reminiscent of bondage straps. To make storage and reuse a breeze, we placed these lashes in a clear tray.

BREAK IT DOWN:
The precision-tip applicator and our easy-to-see iridescent adhesive (don’t worry, it dries clear!) make for a stress-free application. And unlike many lash adhesives, ours is latex-free.

PERVERSION FALSE LASHES ARE AVAILABLE IN THREE STYLES:

GLITTER DIP – thick, winged lash with iridescent glitter
TRAP – thick, fl uff y bundles of lashes spaced out on a thin band
BAIT – lush, full lash

FAST EASY SEXY PARTIAL FALSE LASHES
INSTANT SEX APPEAL. ZERO GUILT.

THE SKINNY:
Like the look of false lashes but don’t want the hassle of a full set of falsies? Urban Decay introduces Fast Easy Sexy Lashes—partial false lashes that are completely foolproof. Pop on these sexy, EASY lashes in seconds (no bending, molding or trimming) and amp up your look with almost zero eff ort. Go
ahead, bat those lashes and get anything you want. From a crisscross lash to updated, easier versions of some of our most popular lash styles, these babies give you sexy, come-hither lashes in an instant. Each lash is handmade with cruelty-free synthetic hair, so there’s zero guilt.

HYPE:
A lot of women love the look of false lashes but don’t have the experience, patience, time or eye shape for full false lashes. Enter Fast Easy Sexy Lashes. Now time-starved women (and those who don’t want over-the-top lashes) can get quick, movie star-worthy lashes without all of the drama. Wende’s son
Crash has applied these lashes to his mama. They’re THAT easy. And once they’re on, you can’t even feel them. But you still get a dramatic, eye-opening eff ect. In addition to Instalush, a sexy crisscross lash, we revamped two popular styles from our previous lash line: Instafl are (now with a lighter band) and a
shorter, lighter version of Lure (now dubbed Instalure).

NICE PACKAGE:
Our new packaging features beautiful, feathery, lash-inspired artwork, with amazing before-and-after shots on the back of the box. To make storage and reuse a breeze, we placed these lashes in a clear tray (and so you can see that you get two pair per pack!).

BREAK IT DOWN:
The precision-tip applicator and our easy-to-see iridescent adhesive (don’t worry, it dries clear!) make
for a stress-free application. And unlike many lash adhesives, ours is latex-free. Tip: count to ten after
you apply the adhesive for just the right amount of tackiness. Then apply the lash to your eye.

FAST EASY SEXY LASHES ARE AVAILABLE IN THREE STYLES:

INSTALUSH – crisscross partial lash
INSTAFLARE – 1/3 lash with a rounded fl are at the outer corner
INSTALURE – partial winged lash with long, battable fl air shape

Urban Decay products are exclusively available at Sephora

Posted by : Pencell PR & Events, Pencell PR
Viewed 39339 times
PR Category : Lifestyle
Posted on : Thursday, October 30, 2014  1:49:00 PM UAE local time (GMT+4)
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