Continuing to increase the scale of activity and success year on year
For over 40 years, Omo and Comfort have been helping families to ‘share an extra dose of love’ and for the fifth year, the brands are rolling out their annual Ramadan community campaign across UAE in partnership with Emirates Red Crescent and other local charities.
”Share A Touch Of Love this Ramadan” with Omo and Comfort is a clothes donation campaign across UAE that encourages the people of the region to donate clothes to those less fortunate than themselves during the Holy Month of Ramadan. Omo and Comfort donation booths are being installed in four malls in collaboration with Emirates Red Crescent and local charities who will distribute the apparel collected to refugee camps around the region.
“Unilever is delighted to continue its long-standing community event; encouraging the people of the region to share a touch of love this Ramadan with Omo and Comfort. The success of this campaign year on year has been incredible and with the increased scale of activity; tripling the size of the initial activation taking it to 28 additional days of collections in addition to a dedicated number for collecting clothes from people’s homes, we look forward to even more donations being received this year as part of the Ramadan charitable acts.” Waqas Javed, Marketing Director Foods, Refreshments & Home Care – Unilever Gulf.
“Since its launch, The Red Crescent works to promote the spirit of unity and compassion among community members, and thanks to the support of Omo and Comfort, for the fifth year in a row, we are collaborating together to assist those families who are in need during the Holy month of Ramadan. This year, we look forward to an increased number of donations and we encourage the public to participate in this charitable drive,” said Mr. Mohammad Abdullah Alhaj Al Zarouni, General Manager of the Dubai branch of the UAE Red Crescent.
“Share A Touch Of Love this Ramadan” will be running across the following malls:
Mirdiff City Centre, Dubai 2nd - 15th July, 2014
Mall of the Emirates, Dubai 2nd – 22nd July, 2014
Deira City Centre, Dubai 2nd – 22nd July, 2014
Lamcy Plaza, Dubai 2nd – 22nd July, 2014
Community members can also call the dedicated mobile number +97155 3838 434 to have a representative pick up the apparel from their homes across the emirate.
To follow the success of the campaign, including milestones achieved in terms of donations, please log on to www.facebook.com/comfortzonearabia or www.facebook.com/omoarabia