Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
1954 – 2014: Longines celebrates the 60th anniversary of its Conquest line
1954 – 2014: Longines celebrates the 60th anniversary of its Conquest line

This year, Longines celebrates the 60th anniversary of the filing of the patent for its 'Conquest' brand. To mark this occasion, the Swiss watch company is launching its Conquest Heritage 1954-2014, a selection of timepieces based directly on the very first Conquest watches. Available in steel, yellow gold or rose gold, these numbered models, issued in limited series, boast the same dials that made the name 'Conquest' famous among the general public. And just like the original versions, the case back of these commemorative pieces is decorated with a gold and enamel medallion, the 'gold seal of Longines quality'.

On 5 May 1954, Longines registered the name 'Conquest' with the Swiss Federal Intellectual Property Office. Appreciated as much for their precision as for their design, the first pieces in this line immediately won the hearts of the general public. The name Conquest was soon associated with timing great feats, notably for calculating the speed record for crossing the Atlantic. Sporty and yet elegant, the Conquest models underline the importance of living life to the full and making the best of one's time.

To mark the 60th anniversary of the registration of the Conquest name, Longines has now brought out its Conquest Heritage 1954-2014 line of commemorative watches. The word 'Conquest' is inscribed on the dials in the original typeface as a reminder of those watches that have survived through the ages and retained their contemporary and classical beauty. The first version, available in steel, yellow gold or rose gold, has the same silvered dial decorated with a sun-burst motif as the very first Conquest model dating from 1954. The second version in yellow gold is fitted with a gilded dial. This model is a reinterpretation of one that was presented at the time as 'the new jewel in the proud Conquest line'.

As with the original models, the case back of these re-issues is decorated with a gold and enamel medallion. This distinctive feature – the 'gold seal of Longines quality' – was a guarantee of quality specific to the original Conquest line. There are two versions of the medallion: that used for the models in gold is in the form of a constellation and that used for the models in steel represents a fish. Fitted on a black alligator strap, the Conquest Heritage 1954-2014 models are all numbered. The exclusive versions in gold are limited to 60 pieces only and the series of steel models is limited to 600 pieces only.

Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.


Posted by : Pencell PR & Events, Pencell PR
Viewed 42236 times
PR Category : Lifestyle
Posted on : Wednesday, April 9, 2014  10:38:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Korea's Number One Beauty Brand Innisfree All Set to Celebrate the Grand Opening at the Du... [8314-Views]
6 Trends That Will Dominate Beauty in 2020 According to Foreo [7698-Views]
Made in Italy: Top Picks from the Latest Deborah Milano Make-Up Range [7247-Views]
How to Beat Pigmentation with DERMAdoctor [7009-Views]
Introducing Zeitun Premium Face Care Collection [6978-Views]
Emirates Post Issues Set of Commemorative Stamps for the New Logo for People of Determinat... [6570-Views]
Rate Hawk is Live with Global Innovations Flagship Product TassPro and Itinerary [6301-Views]
Spoil her this Mother's Day with gifts from Marks & Spencer [5972-Views]
Achieve Gorgeous and Radiant Skin in Only 90 Seconds [5911-Views]
Enjoy a Selection of Anti-Aging Products from Beauty Solutions [5520-Views]
Sephora: Are You Ready to Join the #SephoraSquad? [5411-Views]
Marks & Spencer, Britain's Best Loved Denim [5276-Views]
Swatch X 007 – Introducing the New James Bond Collection and Limited Special Edition [5258-Views]
Ferragamo Sapphire Collection [4728-Views]
Cerruti 1881 - Special Product Launch for Mother's Day [4660-Views]
Dubai Chamber Honours Top-performing Trading Companies [4624-Views]
Team Abu Dhabi Riders Grab Double Triumph On Dramatic Race Day in Kuwait [4624-Views]
HRH the Prince of Wales Officially Opens the National Automotive Innovation Centre [4520-Views]
Tag Heuer Opens Boutique at Mall of the Emirates [4422-Views]
Dubai Customs Graduates 1st Batch of “Dubai Customs Leaders” Program [4392-Views]
The Award-winning #burjumanfoodart Festival is Back by Popular Demand! [4124-Views]
Buyers Rush for Majid Al Futtaim's First ‘Elan' Townhouses at Tilal Al Ghaf [3855-Views]
Marks & Spencer Unveils its All New Menswear [3819-Views]
Etihad Airways to Operate Special Flights From Al Ain to Jeddah During Ramadan [3678-Views]
Visit of Punjab Minister at Al Maya Stand @ Gulfood 2020 [3508-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories