Yuko Yamashita – Co-creator of Sunsilk Expert Perfect Straight Range

Q: What according to you are few of the basic tricks girls can include in their daily hair care routines to keep their hair poker straight?

A: Well conditioned hair is the best first step to great looking straight style. Any friction between hairs causes damage. I recommend a treatment, conditioner, and combing cream to prevent damage.

Q: What in your experience are some of the common mistakes that girls make when caring for straight hair?

A: The common mistakes are, for example, using hair care appliances that over heat and dehydrate their hair causing the fibres to split and become damaged. I always recommend using a heat protection spray and weekly conditioning treatment.

Q: What inspired you to make hair straightening your focus? What has your journey in this specialization been so far?

A: I was inspired by talking to a girl who had particularly frizzy hair and was constantly frustrated by it. I've now made it my ambition to create products to help girls with similar problems get naturally beautiful, perfectly straight hair.

Q: How many hours can hair maintain its shape without re-styling?

A: Hair will maintain the shape best if you take care not to wet hair between washes. In case of bed hair, it's ok to gently re-straighten.

Q: Are there any cutting techniques to obtain straight hair without frizz?

A: If you trim your hair regularly you can avoid frizz. A lightly layered appearance can really enhance a straight/sleek look. The best way to prevent frizz is by having well hydrated, moisturized hair.

Q: What are some of the latest hair straightening techniques you recommend girls should consider?

A: Use the right products – Sunsilk's Expert Perfect Straight with Straight-Lock Technology contains ingredients which will ensure your hair remains straight.