Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
New Sunsilk Straight-Lock Technology
New Sunsilk Straight-Lock Technology

Introducing the Conditioning System in Saudi Arabia with Sunsilk Co-Creator Yuko Yamashita

10th October 2013 – Sunsilk co-creator Yuko Yamashita, Tokyo-based world renowned straight hair expert, visited Saudi Arabia this past week to announce Sunsilk's innovative way of locking hair into place, straight from the shower. Visiting Jeddah, Riyadh and Dammam, Sunsilk's co-creator Yuko unleashed the revolutionary patented technology found in the Sunsilk Expert Perfect Straight Range. The products work by controlling hair when it's wet and securing each strand in place as it dries. This unique hair care range has been designed specifically for straight hair and works by moisturizing the hair fibres, locking in style and keeping hair nourished and perfectly aligned.

How does it work?

The pioneering Straight-Lock Technology harnesses the power of amino silicone; an adhesive ingredient and mineral oils, locking in that magic moment for perfect shape. The technology, concentrated in the conditioner, has a patented product formula which attaches to every strand, nourishing the hair's fibres while also securing straight hair. The Straight-Lock Technology gives lasting hold to freshly washed hair, speeding up the time spent on drying and straightening, so you can literally wash and go. The powerful conditioner provides essential nourishment to hair, without leaving residue. This means hair can stay manageable and retain its healthy shine. “Straight hair can be the most difficult of styles to keep from frizzing and changing shape. This Straight-Lock Technology really controls the hair, bonding strands together for perfect shape, like an invisible brush” says Yuko Yamashita.

What's included in the range?

Sunsilk Expert Perfect Straight Range includes;

  • Sunsilk Expert Perfect Straight Shampoo, which prepares and cleanses hair to allow for users to start from a better base
  • Sunsilk Expert Perfect Straight Conditioner, which when used after the shampoo locks in straightness strand-by-strand thanks to the concentrated Straight-Lock Technology
  • Sunsilk Expert Perfect Straight Leave On Cream provides incredible definition with extreme smoothness for each and every strand. It should be used on the lengths and ends of damp hair and shouldn't be rinsed off

 


Posted by : Unilever Middle East, Unilever
Viewed 66533 times
PR Category : Lifestyle
Posted on : Thursday, October 10, 2013  3:42:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Cutting-Edge Technology Solutions from TP-Link for Work at Home or Distance Learning [7021-Views]
Isolation Survival Guide [6917-Views]
Huawei Mobile Services To Explore The Ultimate Potential On HUAWEI P40 Series [6393-Views]
"Stay Home" Instagram Sticker Launches in the UAE [6320-Views]
Marks & Spencer Introduces Its Cosy Loungewear Collection for Men [5886-Views]
Winnie Harlow x Steve Madden Collection [5649-Views]
Parmigiani Fleurier Tondagraph Slate [5179-Views]
Airbus to Produce 3D-Printed Hospital Visors in Fight Against Covid-19 [5130-Views]
Dubai Cares Joins UNESCO's Global Education Coalition to Provide a Unified Response to the... [4929-Views]
Tonda 1950 Double Rainbow Flying Tourbillon [4776-Views]
Brighten Up With KARL LAGERFELD [4551-Views]
Top Personal Trainer Thanks Dubai Sports Council for “Be Fit, Be Safe” Campaign [4459-Views]
Innovation Platform GELLIFY Forays into the Middle East [4343-Views]
Majority of UAE Residents Know How to Contain COVID-19, Confirms Kantar Study [4313-Views]
Make the Holy Month of Ramadan More Festive This Year With Our Exclusive Corporate Collect... [4270-Views]
Automobili Lamborghini Starts Production of Surgical Masks and Medical Shields for Use in ... [4215-Views]
Dubai Chamber Launches Electronic Attestation Service and Enhances Its Range of Smart Serv... [4087-Views]
Trade Bank of Iraq Announces Capital Increase to USD 3 Billion Under New Three Year Strate... [4087-Views]
Corona Virus: A Curious Guide for Courageous Kids [4069-Views]
Ralph Lauren Corporate Foundation Announces Global COVID-19 Relief Efforts [4020-Views]
CND™ and Horst M. Rechelbacher Foundation Rally Beauty Industry with Grants Supporting COV... [3989-Views]
Ahmed bin Humaid Al Nuaimi launches new incentives for AFZ companies [3941-Views]
MBRSC Extends Deadline for UAE Astronaut Programme Registrations [3880-Views]
How To Get Your Home Ramadan-Ready With Sedar Global Interiors E-Commerce [3874-Views]
Properties Investment Announces 3 Month Rent Relief for ‘The Market' Retailers [3819-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories