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NEW YORKER expands into Qatar!
NEW YORKER expands into Qatar!

NEW YORKER continues its expansion and opens with the 39th market entry its first store in Qatar. The international fashion company from Germany presents its latest collections in the capital Doha.

In June 2013, NEW YORKER opened a store in the “Ezdan Mall” in Doha.

After successful years 2011 and 2012, in which NEW YORKER recorded nearly 200 new branches and seven successful market entries in Ukraine, Kazakhstan, Norway, Finland, Armenia, Georgia and Azerbaijan, NEW YORKER is continuing with its expansion in 2013 after the entry in Morocco, now with the market entry in Qatar.

With the opening in Doha, NEW YORKER is represented by more than 975 branches in 39 countries. NEW YORKER already opened 17 franchise-stores in Middle East in the last years. More openings (e.g. Saudi Arabia) are planned this year. 

NEW YORKER offers its customers in the new store in Doha a diverse range of the latest trends of their own-brands FSBN, FB SISTER, SMOG, AMISU and CENSORED. The store in the “Ezdan Mall” has a size of 1.270m˛.

Since opening the first store in Flensburg in Northern Germany, NEW YORKER has grown continuously. More than 16.000 full- and part-time workers now belong to the NEW YORKER team. Contrary to the general trend NEW YORKER has continuously recorded strong growth and increased profitability in recent years. This success is due to effective market positioning and extensive expansion in Europe.

The headquarters is in Brunswick. On the board are Friedrich Knapp, Dr. Florian Kall, Helene Steiner, Holger Meißner and Thomas Krecklenberg.

The NEW YORKER range consists mainly of young fashion, jeans, sportswear and street wear for a young, fashion-conscious target group, which is complemented by a wide range of accessories and underwear. The collections are adjusted seasonally are changed each season and are particularly characterized by their up-to-dateness. By purchasing globally, NEW YORKER is able to quickly act on the latest fashion trends at attractive prices.

About APPAREL GROUP:

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 850 stores, employing 8000 multicultural staff covering four continents.

The Dubai-based multi-retail conglomerate that began with just one brand in 1996, is now aiming to have 1200 stores by 2015. Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, Singapore, Jordan,  Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Czech Republic, Hungary, Pakistan, Egypt and Philippines

Apparel Group Operates the Brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in Fashion, Footwear & Lifestyle such as Tommy Hilfiger, Aldo, Nine west, Aeropostale, TCP to name a few.

The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception 14 years ago. www.appareluae.com

Posted by : Apparel Group - PR Dept, Tamar Moussessian/Corrina Campos
Viewed 74554 times
PR Category : Fashion
Posted on : Wednesday, July 31, 2013  10:33:00 PM UAE local time (GMT+4)
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