June 21, 2013, Beijing – Piaget, renowned Swiss watchmaker and jeweller, announced the appointment of celebrated actress, Gong Li, as its new global brand ambassador. Being an icon of classic beauty, exceptional talent, and steadfast dedication, she perfectly echoes the brand's pursuit of perfection in the most sublime way.
Realisation through the Quest of Perfection: Gong Li's Remarkable Career
Highly-acclaimed for her roles in Raise the Red Lantern and Farewell My Concubine, Gong Li is not only the first Chinese celebrity featured in the US TIME, but also the only Chinese actress that won individual awards in the world's three major International Film Festivals. With her usual boldness, unique personality, and understated elegance, Gong Li never fails to impress the audiences with her powerful performance. From the unyielding Jiu'er in Red Sorghum, to the headstrong, good-natured Juxian in Farewell My Concubine, and the uncompromising Qiu Ju in The Story of Qiu Ju, the actress has made her mark in numerous memorable roles and devoted tremendous efforts and passion in successfully portraying each of them. While starred as Jiu'er, Gong Li spent days to work on lifting heavy water buckets on her shoulders, in order to experience the life of a rural woman she thought to depict truthfully. Her relentless pursuit of perfection, courage in face of adversity, and reinventing style of acting make her the perfect candidate for Piaget, a jeweller and watchmaker extraordinaire for more than a century.
A Shared Passion: Piaget and Gong Li
Sharing the same value and philosophy of Piaget, Gong Li's success does not solely rely on her innate talent, but also an outcome of her perseverance and determination in accomplishing the ultimate goal. And her diligence is the key to awe-inspiring and commanding presence on the silver screen. “Movie is an important part of my life; I endeavor to do my best in understanding and rendering each character, as well as devoting myself with enthusiasm in the world of movie. This is the same for Piaget, the prominent brand that embraces challenge and seeks constant breakthrough, is a true creative precursor in the realm of Haute Joaillerie and Horlogerie.” says Gong Li. Her abiding passion for artistry, high standard of performance techniques, as well as novelty in acting resonate with Piaget's caliber that constantly strives to bring out the best of every design through innovation, at the same time conserving traditional expertise. While Gong Li's pursuit of perfection in acting has allowed her to portray numerous compelling roles, Piaget's dedication to exclusive mastery and ingenious designs has given birth to countless legendary Piaget creations.
Over a Century of Tradition: Piaget's Exquisite Craftsmanship
Since its inception in 1874, Piaget has been famed for its audacious innovation and meticulous virtuosity. From design modeling, selecting gemstones to conveying design concepts, Piaget's designers, gemologists, gem-setters, and other jewellery specialists work in close collaboration throughout the entire creative process to produce masterpieces. With an emphasis on quality and precision, Piaget's master craftsmen bring marvelous pieces to life adhering to the brand's philosophy, “Always do better than necessary” – a belief shared by both Piaget and its new brand ambassador.
Piaget Couture Précieuse: Expression of Beauty
“Noble,” “elegant” and “stunning” best describe Gong Li. In a series of photographs captured by renowned Chinese photographer Feng Hai, Gong Li is adorned with Piaget Couture Précieuse jewellery and Haute Couture gowns as if preparing for a breathtaking appearance at an international film event. In one set of photo shoots, Gong Li exudes confidence in a golden mermaid-style gown, a lace folding fan-inspired necklace from the Piaget Couture Précieuse Collection that creates a gently structured curve around the neckline, and a pair of dainty earrings from the same collection. While in another set of photos, she exhibits contemporary elegance and sophisticated femininity in a white low-cut dress, a delicate tassel necklace with diamonds and pearls dangling at the ends, balanced by a pair of braided earrings.
Always seeing the bright side of life with a graceful demeanour while pursuing perfection along a legendary career path, Piaget's new brand ambassador Gong Li distinctly interprets how magnificent a life could be for an outstanding woman of our time. Now in partnership with Gong Li, Piaget captures the essence of the House's tradition in its resplendent jewellery and timepieces by sharing its distinguished aesthetics and unrivalled craftsmanship with the world, and pays homage to the ethereal feminine beauty and refinement.