Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
Playworld Middle East To Underline Toy Safety

Soft toys remain a firm favourite amongst today's children, despite the influx of more hi-tech gadgets and games to capture their imagination. Furthermore, an increased emphasis on toy safety and the recent implementation of more stringent guidelines, is helping to shape the regional toy industry. These will be amongst some of the key topics in focus at Playworld Middle East, taking place in Dubai in March.

The market value for the plush toys segment was estimated to reach US$332 mn in 2011 according to research by Euromonitor International. It is not surprising that it remains a very significant segment in the world of toys and games, though their shape, nature and looks may have changed dramatically over the years. Stuffed toys in the shape of the popular cartoon characters of the day, the never-to-be-discounted teddy bear and even strange looking dolls and animals are all par for the course for toy manufacturers today.

Plush toys are expected to attract some attention at the upcoming Playworld Middle East 2013, which brings leading international manufacturers and suppliers of toys, games and children's lifestyle products in touch with the ever-growing, high-income markets of the wider Middle East.

Market trends indicate that well-liked items among plush toys include popular video game characters, signifying a growing crossover with the digital gaming world. Traditional cartoon characters remain high sellers; additionally there is also a growing fascination for unusual dolls and strange shapes.

“While the soft toy segment is a popular product group at Playworld Middle East, growing awareness about the need for safe toys has led to a transformation in the way the market is organised,” said Ahmed Pauwels, CEO of organiser, Epoc Messe Frankfurt. “With the regional authorities cracking down on toys made with hazardous material, manufacturers and suppliers who do business in the region have to ensure compliance with the GCC safety code. Playworld Middle East is glad to be able to play a part in creating awareness about the importance of toy safety in the region,” he added.

Countries of the GCC have laid down stringent safety requirements for all toy and game manufacturers supplying the regional markets. Toys sold in the region have to carry the ‘G' mark signifying compliance with safety standards laid down by the authorities. The regulations specify the permitted materials, dyes, chemicals and other variables involved in the manufacture of toys and games meant for the GCC market.

Playworld Middle East, will be held at the Dubai International Convention and Exhibition Centre from March 5th to 7th, 2013. It is co-located with Paperworld Middle East, the region's exhibition for office and stationery products and GESS, the trade fair for educational supplies and solutions. The exhibitions are expected to attract trade visitors not only from the Middle East region, but also from the Indian subcontinent, Central Asia, North and East Africa.

Playworld Middle East's product profile includes Toys and Games; Baby, Infant and Pre-school products; Bicycles and Sports Equipment; Models and Electronics; and Dolls and Children's Lifestyle products.

Posted by : BIZ COM - For Proactive Communications,
Viewed 6515 times
PR Category : Others
Posted on : Saturday, February 2, 2013  2:56:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Eid Gifts From The Body Shop [8540-Views]
Made in Italy, ICSA® Issues a Notification of Counterfeit Products Found in the Kingdom of... [3997-Views]
HONOR MagicBook Series is Perfect for Fashion Forward, Design Conscious Individuals Across... [3309-Views]
Dubai Customs and Omani Counterpart Discuss Post-Covid19 Era [2882-Views]
Vatika Launches Natural Hair Food, an Effective Solution for Dry Hair [2304-Views]
Union Coop Al Barsha – 3 Commercial Center 40% Complete [2280-Views]
Trina Solar Publishes Its Vertex Module Technology White Paper, Unveiling a Brand New Tech... [2214-Views]
The Best Omega Sunglasses For a Long-Awaited Summer [2083-Views]
Foreo Reveals 5 Ways to De-Stress Your Skin [1898-Views]
Special Edition Jaguar XE, XF & Range Rover Vogue Vehicles Arrive in UAE [1894-Views]
SALAMA Announces AED 13.65 Million Profit for Q1 2020 [1865-Views]
Celebrate EID with Special Offers on HONOR Smartphones [1829-Views]
Innovating to Fight COVID-19: Four Ways Drones are Contributing [1808-Views]
Omega Announces Its Role as the Official Timekeeper of the 36th America's Cup [1804-Views]
DFDC, FDF Hold Joint Webinar on Managing Stress and Anxiety Amid COVID-19 [1771-Views]
SITA Steps Up Development of a Self-sovereign Identity for Air Travel [1734-Views]
Ericsson's USA 5G Factory: Staffed by Professionals – Trained by VR [1611-Views]
Al Tayer Motors and Premier Motors Honour UAE's COVID-19 Frontline Heroes [1607-Views]
du Keeps Loved Ones and Families Connected During Eid Al Fitr With World Calling Pack [1587-Views]
Sony Middle East and Africa and Gearbox team up to offer rental services of latest digital... [1562-Views]
Karl Lagereld Drives Digital Innovation With Launch of the “Maison Karl Lagerfeld” Game. [1558-Views]
80th Anniversary of Maserati's Targa Florio Victory Maserati Tests an Mc20 Prototype on th... [1558-Views]
Airline Debt to Balloon by 28% [1546-Views]
Ethical JLT Salon THT is Supporting those whose Jobs have been affected during COVID-19 w... [1521-Views]
Tips for Keeping Your Smartphone Clean [1447-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories