|Max Announces Launch of the Cherokee Brand|
Cherokee products to be available in Max stores throughout the UAE
Dubai – June 19, 2013: Max Fashions, the largest value fashion retailer in the Middle East, has announced that beginning this June it will carry Cherokee products, in addition to its Max-branded merchandise, across stores throughout the United Arab Emirates, as part of an exclusive partnership with Cherokee Inc. The Cherokee collection is slated to debut in 48 stores across the Middle East this June, with additional store rollouts over the coming months.
Following a license agreement signed in July 2012, Cherokee-branded products will now join Max's select roster of affordable, high-quality clothing and accessories across the retailer's women's, men's, and kids' collections.
Henry Stupp, Chief Executive Officer of the Cherokee Group expressed his enthusiasm toward the upcoming launch: “The unveiling of Cherokee at Max is a perfect example of our 360 degree approach brought to life. By leveraging our exceptional in-house team of designers, marketers, and financial experts, we were able to offer Max a completely turnkey solution including a debut collection of men's, women's and kids' clothing fully designed in-house by the Cherokee team. We are very excited to share our family lifestyle brand with Max shoppers and want to thank all of Max's management for their continued support of the Cherokee brand.”
Mr. Ramanathan Hariharan, CEO, Max Fashions, shared Mr. Stupp's excitement: “We are delighted to be able to announce the official launch of Cherokee products in our stores. When we entered into a partnership with Cherokee last July, we were confident that the Cherokee brand would be an excellent addition to our product offering. With the upcoming launch, we remain convinced that Cherokee's unique design and family-lifestyle appeal will be a hit with our customers as well as reinforce our brand promise, ‘More Fashion, More Value.'”
Max was launched in 2004 by the Landmark Group, one of the largest retail conglomerates in the Middle East and India. Max provides customers with a distinctive offering of fashion clothing, footwear, accessories and household products in a comfortable and inviting shopping environment. Max currently operates in the UAE, Saudi Arabia, Kuwait, Oman, Jordan, Qatar, Bahrain, Turkey, Egypt, Sudan, Yemen, Lebanon, Nigeria, Libya, Iraq and India.
For more information, visit: www.maxfashionretail.com
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