Galeries Lafayette welcomes Franklin & Marshall to its premises
Galeries Lafayette welcomes Franklin & Marshall to its premises

A night of fun celebrates the launch of American collegiate fashion with Italian influences

Galeries Lafayette, the fashion purveyors for discerning consumers, has welcomed the American lifestyle brand Franklin & Marshall (store-in-store concept) to its premises in the launch event on June 12th, 2013 in the presence of guests and partners; which coincided with Father's Day celebrations, appreciated the brand's laidback yet high quality look for men and women.

An evening of fun activities with accompanying DJ, billiard tables, competitions and special gifts was Galeries Lafayette's contribution to the launch. The launch saw bloggers get into the swing of things, compiling stunning yet simple outfits for men and women from the Franklin & Marshall Collection.

The first stand-alone Franklin & Marshall store in Dubai Mall was launched by Cannavaro, one of Italy's football icons, and FIFA's Player of the Year in 2006, while Italian artist Serafino Rudari created his first ever Dubai live window for the event.

'Franklin & Marshall is a brand with a lot of traction among the fashion-friendly. It takes the cool of the American collegiate look and combines it with Italian lines and tailoring to create high quality attire that still maintains its youthful zest,' said Maen Merheby, Retail Director of Multi Trend International, which represents Franklin & Marshall in the Middle East.

F&M celebrates Americana and in particular the US collegiate look but throws Italian tailoring and zest in the mix, resulting in an ensemble that combines sharp tailoring with casual lines. The brand is favoured by Hollywood A-listers, music gurus and sports icons. Fergie, Madonna, Katie Perry, Bruno Mars, Zac Efron and David Beckham are among the many stars that have been caught on camera sporting the Franklin & Marshall look.

The brand is represented in the Middle East by Multi Trend International, the retail wing of Kuwaiti Al Humaizi Group. Franklin & Marshall joins a portfolio of high street fashion outlets that include Go Sport, Courir, and Destination Maternity. In partnership with Multi Trend International, F&M is looking to increase its presence in the region, with stores expected to open in Abu Dhabi, Qatar, Bahrain and Saudi Arabia.

'We are glad to have added Franklin & Marshall to our brand portfolio, and believe that it will do very well in the Middle East because it converges with the aesthetics of our target audience. We are looking at expanding the brand's presence across the GCC with new stores so that our customers can enjoy the F&M look,' Merheby concluded.

About Franklin & Marshall:Franklin & Marshall was founded in 1999 on the intuition of 2 young entrepreneurs, Giuseppe Albarelli and Andrea Pensiero, who have since then transformed their ambitions, skills and ideals into a successful brand that is well known for its college lifestyle - influenced design.

From the choice of name to the choice of staff, from the headquarters to the collections themselves, the operation is based on a solid ethical foundation.  Business decisions, whether they are about product design, distribution or marketing, are guided by the founding principles of respect, morality and sense of belonging.

Learn more about the company at: www.franklinandmarshall.com

About Multi Trend InternationalLaunched in 2005, Multi Trend International, a member of the Kuwaiti based Al Homaizi Group, is the umbrella company for a select portfolio of lifestyle brands. These brands share a common trait: each brand is specialized in a certain area - be it in style, service or age group.

Multi Trend International has the drive, competent retail experience, and leadership to develop market niches. Its goal is to expand in Kuwait and the Gulf region with a growing range of brands such as Go Sport, Courir, Destination Maternity, and Franklin & Marshall.

In line with our mission, all efforts of Multi Trend International are directed to sustaining our position as a symbol of excellence and consistency in all the markets we operate. The success of Multi Trend International led to obtaining franchises of leading fashion brands such as Franklin & Marshall in Kuwait and Dubai. Multi Trend stores can currently be found in Kuwait, KSA and UAE. It employs more than 170 employees from over 17 nationalities.

Posted by : Paz Marketing, Paz Marketing
Viewed 36075 times
PR Category : Fashion
Posted on : Monday, June 17, 2013  2:37:00 PM UAE local time (GMT+4)
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