Najwa Karam announced as the Face of Mouawad's Signature Women's Watch Line
Najwa Karam announced as the Face of Mouawad's Signature Women's Watch Line

- Mouawad's La Griffe Collection now officially endorsed by the superstar singer
- Latest in a series of collaborations between Najwa and the 123 year old luxury jeweller and watchmaker

Dubai, UAE, June 14, 2013: Mouawad, the luxury jeweller and watchmaker, today announced that superstar singer Najwa Karam as the face of Mouawad's La Griffe, the recently-launched signature luxury watch collection for women. Najwa will appear in a new print and TV advertising campaign for Mouawad's La Griffe. The singer will also be seen wearing items from the La Griffe collection at a series of high profile events and appearances during the year. 

The partnership is the latest in a series of collaborations between the multi-platinum, best-selling recording artist and Mouawad, which has seen Najwa appear in Mouawad jewellery on the red carpet and in TV shows including Arabs Got Talent, as well as in her own music videos. 

Najwa Karam said: “I have always been an admirer of Mouawad and when the signature watch line launched earlier this year, I simply fell in love with its La Griffe Collection. Mouawad never compromises on quality or craftsmanship and produces beautiful, wearable watches and jewellery. I'm proud to be the face of a brand that is firmly rooted in the region, and has such a distinguished heritage.”

Alain Mouawad, Guardian of the Mouawad Genève Watch Division, and a member of the fourth generation of the Mouawad family to lead the business, said: “Najwa Karam is a great ambassador for Mouawad watches and for our La Griffe Collection. Najwa is beautiful, stylish, chic and incredibly talented; in short, she is a perfect fit for our brand.

Pascal Mouawad, Guardian of the Retail Division stated, “Having had the opportunity of dressing Najwa in Mouawad jewellery on a number of occasions—for the red carpet at Cannes for example, as well as for her high-profile TV appearances—we are delighted to now extend our partnership with her as the face of our women's signature watch collection.”

Named for its distinctive motif featuring four prongs clasping the bezels - each set with four diamonds or coloured gemstones according to the model - La Griffe is a recherché collection ideal for the tastes of glamorous contemporary women which is the first in the recently launched line of Mouawad signature watches for men and women.  La Griffe timepieces are available in two distinct cases - stainless steel and rose gold - and feature exquisite decorative touches such as colourful mother-of-pearl dials, Super-Luminova indices, polished dome-shaped hands, and a Mouawad engraved case-back and buckle.

The distinct oversized Arabic numerals at VI and XII catch the eye with their coloured lacquer finishes or diamond settings and each elegantly polished case is embellished with precious stones that will capture the heart of every fashionable woman. Hidden from sight, the case-back is engraved with the Mouawad ‘M' pattern complimenting Mouawad's distinctive logo. Timepieces in Mouawad's La Griffe collection are priced from $3,900 to $23,750 USD. 

For more information on Mouawad and its exquisite collections, please visit

Posted by : ASDA’A Burson-Marsteller, ASDA’A Burson-Marsteller
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PR Category : Lifestyle
Posted on : Sunday, June 16, 2013  12:47:00 PM UAE local time (GMT+4)
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