Max Factor Make-up Academy Opens at Attitude Studio
Max Factor Make-up Academy Opens at Attitude Studio

First academy of its kind in the region brings life to make-up artistry

Dubai, UAE, June 2013: Max Factor, the make-up of make-up artists, has launched the new Max Factor Make-up Academy in partnership with Attitude Enterprises at Attitude Studio in Al Quoz, Dubai. As the first of its kind in the region, the Academy puts make-up artistry in your hands, providing you with a highly professional training program so you can finally create your very own glamour statements! Indeed, the Academy aims to teach cosmetic fanatics and aspiring make-up artists an array of techniques and product application methods.

The official opening ceremony of the Academy saw strong attendance by a slew of special guests and was held in the presence of Max Factor Regional Make-up Artist, Samira Olfat, who is the founder and creator of the Academy courses.

By launching the Max Factor Make-up Academy, the brand is recognizing the needs of women in the Middle East, and in particular UAE, who want to improve their skills by learning from the very best. The institution's highly professional training program also caters to women looking to pursue a professional career in make-up artistry.

The Max Factor Make-up Academy allows women to fine-tune their make-up skills through three courses:

•A full-day course geared towards women looking to achieve a flawless make-up look best suited to their face features;

•An eight-week course that takes place on weekends and caters to aspiring make-up professionals;

•An intensive professional course, lasting two weeks.

“It's always been a dream of mine to share my creative abilities and expertise to teach women the tricks of the make-up trade. The launch of the Max Factor Make-up Academy provides me with the perfect opportunity to combine a first-class education with the make-up of make-up artists, to empower women with professional make-up application knowledge,” said Samira Olfat, Max Factor Regional Make-up Artist and the creator of the make-up courses.

Leveraging the positioning of Attitude in the industry as a media and fashion production group, the Academy will be able to offer various career opportunities to the graduates of the Max Factor Academy. The students will be able to participate in professional photo shoots and video shoots, conducted in Attitude Studio on a regular basis, in order to obtain real life experience on how to apply their acquired skills.

Carina Leb, Max Factor Assistant Brand Manager, added, “Max Factor is known as the make-up of make-up artists, and we are proud to be able to put make-up artistry in the hands of our consumers through the Max Factor Make-up Academy. The Academy is a truly unprecedented initiative, as it offers women unsurpassed make-up application methods so that they can achieve professional results at home every

time. The best part is that it is also geared towards women who want to launch a full-fledged career in make-up artistry. No matter what your level of make-up artistry skill, we have a course for you.”

To register for classes at the Max Factor Make-up Academy, please call Attitude studio on  +9714 346 5152, or email

For more information, visit, or Max Factor Makeup Academy Social Media platforms on Twitter: MaxFactorAcdmy or Instgram : maxfactormakeupacademy.

Posted by : LeoComm, LeoComm
Viewed 40687 times
PR Category : Education & Training
Posted on : Wednesday, June 12, 2013  5:19:00 PM UAE local time (GMT+4)
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