Sony Offers Creative Ways to Use Your PC, for Work or Play
Dubai-UAE: 12 June, 2013 – Sony Middle East and Africa today launched its new additions to the summer 2013 VAIO line-up: VAIO® Duo 13 and VAIO® Pro 13/11. Designed to enrich lifestyles, the new slider PC - VAIO® Duo 13, and mobile - VAIO® Pro 13/11 complete the summer 2013 VAIO line-up.
VAIO® Duo 13 and VAIO® Pro 13/11 are embedded with Sony's technical marvel in design, digital imaging, sound technology and connectivity, and provide an abundance of new personal computing experiences.
Kazutoyo Araki, Head of the IT Marketing Division, Sony Middle East and Africa FZE, said: “Our goal with these innovative models is to provide a fresh perspective on PCs. We have achieved this through various factors including creative design and Sony's unparalleled visual and audio technologies. Our main aim is to introduce devices into the market that portray the ideal balance between work and play. An example of this is the VAIO® Duo 13's convenient design where consumers can use the slate mode either for presentations or playing music, and the keyboard mode for easy editing of documents.”
VAIO® Pro 13/11
VAIO® Pro 13 is the lightest touch capable Ultrabook™ in its respective class. By using carbon fiber throughout the case, the touch enabled VAIO® Pro 11 achieves the light weight of approximately 0.770 kg, while the touch enabled VAIO® Pro 13 weighs about 1.060 kg.
VAIO® Pro 13/11s' uni-direction carbon fiber body and Hexa-shell design provides the additional durability required for a mobile PC.
VAIO® Pro 13/11 also feature a wide key pitch and stroke to allow for an extremely natural typing experience. Additionally, VAIO® Pro 13/11 utilizes a unique palm rest that gradually merges into the desk allowing for unrivalled comfort while typing.
Picture and Sound Clarity
TRILUMINOS® Display for mobile allows users access to a wide palette of rich natural colours thanks to Sony's BRAVIA expertise. Combine this with a full HD display and Sony's super resolution technology, X-Reality™ for mobile, and users are in for a treat. X-Reality™ for mobile analyses each image and reproduces lacking pixels to optimize quality for the sharpest videos.
These technologies fuse with the audio enhancing ClearAudio+ mode to offer an audio-visual experience that cannot be easily replicated. ClearAudio+ mode was developed with Sony's own signal processing technologies and makes it easy to enjoy Sony's recommended sound.
VAIO® Duo 13
VAIO® Duo 13 is a slider hybrid Ultrabook™ that provides a unique form as well as accurate and nifty pen solutions. VAIO® Duo 13's unique Surf Slider™ design allows for a smooth transition between slate and keyboard modes. Sliding the screen back while in slate mode reveals a keyboard and a touch pad and returning it to its original position puts the VAIO® Duo 13 back in slate mode, favouring touch and pen manipulation. The slate mode allows users to easily operate VAIO® Duo 13 by touch or with its digitizer stylus, whilst the keyboard mode perfectly accommodates conventional PC usage. The convenience of slate mode combined with the efficiency of keyboard mode creates a vastly improved PC experience. In addition to its multiple benefits, VAIO® Duo 13 is active even during sleep and offers prolonged battery life.
Integrated Sony Technology
VAIO® Duo 13's innovative standby technology offers several advantages. For instance, VAIO® Duo 13's constant connection to the internet, even while in sleep mode, gives it the ability to continue updating applications and receiving emails when on sleep mode. What's more, VAIO® Duo 13's ability to wake from sleep mode in less than one second eliminates the need to wait for the PC to resume.
Nevertheless, the most incredible part of this technology is that VAIO® Duo 13 has the ability to provide these benefits without compromising on battery life. In fact, VAIO® Duo 13 has the longest battery life compared to any Ultrabook™.
Camera and Pen Solutions
VAIO® Duo 13's 8-megapixel built-in rear camera featuring the “Exmor RS for PC” image sensor has made it possible, for the first time, to take images of documents clear enough for the computer to recognize and tag text. This ability, combined with the ‘CamScanner' application, allows the VAIO® Duo 13 to be used as a scanner for snapping, tagging and saving pictures of documents with ease. “CamScanner” also has the ability to straighten images of documents and photos taken at odd angles, allowing individuals to focus on shooting photos of important material instead of lining up the perfect shot.
VAIO® Duo 13's OptiContrast™ panel allows for a more accurate and natural writing experience when using the digitizer stylus. The digitizer stylus enables users to take notes in the memo taking application, “Note Anytime for VAIO” or create their own works in “Active Clip” using pictures stored on their PC.
Unparalleled Picture and Sound Clarity
TRILUMINOS® Display for mobile offers access to a wide palette of rich natural colours thanks to Sony's BRAVIA expertise. This technology makes it possible to display the subtle differences of various reds, blues, and greens, as well as emerald green. For example, TRILUMINOS® Display for mobile has the ability to reproduce the variety of reds found in a rose or the blues in the sky.
Combine TRILUMINOS® Display for mobile with a full HD display and Sony's super resolution technology, X-Reality™ for mobile, and users are in for a treat. X-Reality™ for mobile analyses each image and reproduces lacking pixels to optimize quality for the sharpest videos. It analyses elements depending on the scene and adjusts them based on pattern, outline and colour composition. It also strengthens subtle patterns and accurately portrays detailed feel, while reinforcing bold outlines. Additionally, the technology enhances colour composition, vividly reproducing hard-to-display natural colours.
These display technologies fuse with the audio enhancing ClearAudio+ mode to offer an audio-visual experience that cannot be easily replicated. ClearAudio+ mode, developed with Sony's own signal processing technologies, allows users to effortlessly enjoy audio quality that is distinctly Sony. By simply activating ClearAudio+ mode, one can enjoy Sony's recommended sound with ultimate clarity and presence.
One Touch Functions
With One-touch listening, included in all of the summer 2013 VAIO models, users can seamlessly transfer music playing on their VAIO to a wide variety of NFC (Near Field Communication) compatible devices and continue enjoying the song right where they left off.
The new VAIO® Duo 13 and VAIO® Pro 13/11 will be retailed in the UAE by the end of June. However, the Ultrabooks™ can be pre-booked until 26 June at select electronic retailers.