|ICLDC's Public Health Awareness Campaign, ‘Diabetes-Knowledge-Action'|
Abu Dhabi, June 2013: Launched in 2007 under the patronage of Her Highness Sheikha Fatima bint Mubarak, ‘Diabetes-Knowledge-Action' is the multi-faceted public health awareness campaign from Imperial College London Diabetes Centre.
The campaign's main aim is to communicate how easy it is to maintain a healthy lifestyle by adopting a balanced diet and taking a 30-minute brisk walk each day.
The campaign presently has four pillars:
• Eat for Life invites children, parents and carers to consider what they eat by taking part in a variety of interactive sessions, including one that considers the contents of a healthy lunchbox.
• Cook for Life looks to inspire families to cook balanced meals using special recipes, as well as tuning in to our long-running healthy cook show and attending healthy cookery demonstrations.
• Play for Life promotes regular exercise for healthy living to corporate teams through events such as the annual Football Tournament and the Play for Life Fitness Challenge.
• Walk for Life encourages a 30-minute brisk walk each day, and hosts an annual community walkathon which attracts thousands of participants.
www.DubaiPRNetwork.com The First Online Press Release Distribution Platform from Dubai