|ECKO collaborates with DC Comic's Superman "Man Of Steel" in anticipation of this summer's blockbuster movie release|
UAE, June 2013: Thursday 13th June sees the premier of this summer's hottest blockbuster Superman movie, 'Man of Steel', in cinemas across the UAE, in which the talented Henry Cavill takes on the title role alongside the gorgeous Amy Adams as his Lois Lane.
ECKO Unltd. has collaborated with DC Comics to produce limited edition 'Slowbucks x Superman: Man of Steel collection', available now in ECKO outlets at Stadium and Studio R stores across the UAE this summer. Superman and comic fans everywhere will be rushing to get their hands on these exclusive T-Shirts, detailing slogans and images from the movie and retro comic scenes.
ECKO faces challenges similar to those of a young Clark Kent: trying to stay true to its origins and not letting villains or fears get in the way of reaching its goals. An assortment of five inspirational t-shirts, the Slowbucks x Superman: Man of Steel collection is an ode to power and determination, 'Fly over your fears and Keep Up!'
This demonstrates ECKO's rise to major street-wear fashion force , having the financial power to purchase the Superman logo copyright at the height of this huge movie release. This follows on from the amazing success of ECKO's collaboration last year with Batman's 'The Dark Knight Rises'.
Since its inception in 1993, ECKO Unlimited has exploded into a leader in the hip-hop, skating, extreme sport and designer fashion markets. Marc Ecko, a 'graff' writer and the creative force behind the ECKO Unlimited brand, has been the leading face for global youth culture. The brand transcends youth media taking inspiration and equally inspiring street art, music videos, gaming, TV, high adrenaline sports and film.
Marc Ecko was the youngest designer ever to achieve a place on the Board of Directors of the Council of Fashion Designers of America. His social responsibility also demonstrates his commitment to his audience, with his involvement with the foundation of Sweat Equity Education, to give young designers an opportunity to pursue their dreams, and his accolade as a Pathfinder to Peace.
ECKO's brand identifying Rhino roams the world on the backs of ECKO Unltd.'s forward-thinking consumers. Marc Ecko's clothing reflects the diversity of today's culture. The collection allows their customers to express themselves with the belief that 'no one needs to be corralled into a single aesthetic'; with a variety of denim, tees, outerwear, shirts, hoodies, footwear, watches, bags and accessories.
'Man of Steel' Movie UAE Premier - Thursday 13th June 2013
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