Aston Martin Dubai launches the world's most beautiful 4-door Sports Car - Aston Martin Rapide S
Aston Martin Dubai launches the world's most beautiful 4-door Sports Car - Aston Martin Rapide S

- Rapide S is the most powerful four-door Aston Martin to date
- Peak output jumps 17 per cent as new 6.0-litre V12 engine produces 550bhp

Dubai, June 11, 2013 – Aston Martin Dubai, announced today, June 11th, the launch of the stunning new Rapide S, a strikingly beautiful car that offers more luxury and more power in its quintessentially elegant four-door silhouette. The event, taking place at Aston Martin's Dubai showroom, gathered prominent figures from the UAE, and was themed in a unique Art Gallery style showing hundred years of Aston Martin's legacy.

Tim Trenker, General Manager, Aston Martin UAE, said: “We are delighted to announce the launch of the Rapid S in the UAE. With its unique positioning and striking appeal, it certainly stands out as the most stylish four-door sports car in the market today.”

Aside from the extensive design and engineering improvements, the luxurious new Rapide S – which replaces the outgoing Rapide in markets worldwide – is now even more refined thanks to a range of additions to the four-seater's sumptuous interior. The iconic British carmaker's new luxury GT has been considerately redesigned and meticulously re-engineered to reassert its position as the world's most beautiful, and beautifully balanced, four-seat sports car.

Changes under the new Rapide's skin are comprehensive, with a new version of the new AM11 naturally aspirated 6.0-litre V12 power plant delivering unprecedented power and improved in-gear acceleration.

Power from the new engine jumps significantly versus that of its predecessor: up by 17 per cent or a massive 80bhp from 470bhp at 6,000rpm to a now very substantial 550bhp at 6,750rpm. Peak torque increases, too, up from 600Nm to 620Nm at 5,000 rpm. Meanwhile an even more marked improvement in torque occurs lower down the rev range, as pulling power rises by more than 40Nm between idle and 4,000 rpm with an additional 50Nm available at 2,500 rpm.

Mr. Trenker also added that, “The UAE stands out as a unique market for luxury car brands with its dynamic customer base. With the amount of personalization on offer, the Rapide S can be tailor made to suit any individual's needs. This level of customization paired with the brand's exclusive image and heritage makes the Rapide S a solid proposition for luxury car buyers in the UAE.”

The new Aston Martin Rapide S will be available to order through the Aston Martin UAE showroom in Downtown Dubai.

Most recently, Aston Martin Dubai announced the plans to open a standalone service center in Al Quoz, Dubai, just off Sheikh Zayed Road.  This service center is the first facility servicing strictly Aston Martin customers in the UAE. The new Aston Martin Dubai Service Center has over twenty service bays as well as a full parts department and customer service call centers with an aftersales team accessible at all times. 

Posted by : Quill Communications, Maan Dalghan
Viewed 32403 times
PR Category : Automobile
Posted on : Wednesday, June 12, 2013  10:05:00 AM UAE local time (GMT+4)
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