Linen hugs the spotlight in the new Giordano 2013 Summer Collection
Linen hugs the spotlight in the new Giordano 2013 Summer Collection

The new collection, featuring cool garments for men and women, now available in store

Dubai, 5th June, 2013:  Giordano, the fashion retailer for everyday essential wardrobe, has rolled out its new collection for summer 2013. Made using natural fabrics, the new Linen collection features a variety of styles perfect to create your complete summer look. 

“The collection was designed keeping in mind the Middle East as we strive to make our customers feel good and comfortable when wearing our products. The Giordano Linen collection is what you need to beat the sweat and enjoy the summer season,” commented Ishwar Chugani, Managing Director of Giordano Middle East FZE and Executive Director of Giordano International.

Linen is a natural material valued for its coolness and freshness; it is also renowned for its excellent absorbing qualities. In hot weather those dressed in linen are found to show the skin temperature 3°-4°C below that of their silk or cotton-wearing friends. According to a study person wearing linen perspires 1.5 times less than when dressed in cotton and twice less than when dressed in viscose clothes.

Giordano Men Summer CollectionFor the fashionable man, Giordano suggests a summer look that focuses on natural colours and relaxed shapes. Made from 100 per cent linen shirts in natural shades like White, Black, Navy Blue, Bleeched Blue, Pastel Pink and Natural. Also available are cotton-linen shirts in stripe and checks with details like roll-up sleeves and band collar are suggested for the top wear. Shirts can be paired with heavy washed linen trousers available in White, Black, Navy and Natural shades and linen-cotton washed & weathered blazers available in Natural, Grey, Khaki and Bleeched Blue shades.

Giordano Women Summer Collection
White, black, pink and pastel yellow and bright shades of pink and berry are the key colours this summer
according to Giordano. Shirts in 100 per cent linen and tops with natural base & Drapy linen cotton tops
are available for this campaign; these can be well ccoordinated with Women's drawstring Linen trousers
made of 100 per cent Linen available in White, Khaki, and Natural and Black shades made of Cotton Linen.

The new GIORDANO Linen collection is available in Giordano stores until the end of July.  Customers can also enjoy exceptional offers and great values this DSS at Giordano, from June 7th to Sept 7th 2013.

For those customers who cannot visit the store, all pieces of the new collections along with Giordano's regular range of merchandise can also be purchased online at www.giordano-me.com and will be delivered at customer's door (United Arab Emirates only) within 48 hours. A Cash-on-Delivery option is also available for this service.

Posted by : ASDA’A Burson-Marsteller, ASDA’A Burson-Marsteller
Viewed 29225 times
PR Category : Fashion
Posted on : Wednesday, June 5, 2013  6:51:00 PM UAE local time (GMT+4)
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