Amira Nature Foods Ltd Enters United Kingdom with Amira Branded Products

DUBAI, United Arab Emirates-June 03, 2013 -(BUSINESS WIRE/ ME NewsWire)-- Amira Nature Foods Ltd (the “Company” or “Amira;”) (NYSE: ANFI), a leading global provider of packaged Indian specialty rice, today announced that it has launched its Amira branded products in the United Kingdom. This marks the Company's first sales into the UK market with five products across over 2,230 retail distribution points, including Morrisons Supermarket, which represents one of the leading supermarket chains operating in the UK with over 400 stores, as well as certain foodservice customers and a Michelin star restaurant.

“We are excited to introduce our products in the UK, which we identified as a key target growth market for our business,” stated Karan A. Chanana, Amira's Chairman and Chief Executive Officer. “We are confident that consumers will respond positively to our premium and innovative rice products. As part of our strategy to expand the Amira brand, we are pleased to first launch our products in the UK under our Amira brand, which is a strategy unique to this market.”

About Amira Nature Foods
Founded in 1915, Amira has evolved into a leading global provider of packaged Indian specialty rice, with sales in over 40 countries today. Amira sells Basmati rice, a premium long-grain rice grown only in certain regions of the Indian sub-continent, under their flagship Amira brand as well as under other third party brands. Amira sells its products primarily in emerging markets through a broad distribution network. Amira's headquarters are in Dubai, United Arab Emirates, and it also has offices in India, Malaysia, Singapore, the United Kingdom, and the United States.

*source: ME NewsWire

The release can be read online:http://me-newswire.net/news/7572/en

Posted by : ME NewsWire,
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PR Category : Food Industry
Posted on : Monday, June 3, 2013  6:36:00 PM UAE local time (GMT+4)
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