|Amira Nature Foods Ltd Enters United Kingdom with Amira Branded Products|
DUBAI, United Arab Emirates-June 03, 2013 -(BUSINESS WIRE/ ME NewsWire)-- Amira Nature Foods Ltd (the “Company” or “Amira;”) (NYSE: ANFI), a leading global provider of packaged Indian specialty rice, today announced that it has launched its Amira branded products in the United Kingdom. This marks the Company's first sales into the UK market with five products across over 2,230 retail distribution points, including Morrisons Supermarket, which represents one of the leading supermarket chains operating in the UK with over 400 stores, as well as certain foodservice customers and a Michelin star restaurant.
“We are excited to introduce our products in the UK, which we identified as a key target growth market for our business,” stated Karan A. Chanana, Amira's Chairman and Chief Executive Officer. “We are confident that consumers will respond positively to our premium and innovative rice products. As part of our strategy to expand the Amira brand, we are pleased to first launch our products in the UK under our Amira brand, which is a strategy unique to this market.”
About Amira Nature Foods
*source: ME NewsWire
The release can be read online:http://me-newswire.net/news/7572/en
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