Prestigious VIVA Beauty Awards Recognizes Pioneering Beauty Products at 2013 Awards Night
Prestigious VIVA Beauty Awards Recognizes Pioneering Beauty Products at 2013 Awards Night

Max Factor Clump Defy Volumising Mascara Garners Coveted VIVA Seal of Approval Award

Dubai, UAE, May 2013: Max Factor's groundbreaking Clump Defy Volumising Mascara won the highly esteemed Editor's Choice Award and VIVA Seal of Approval at this year's annual VIVA Beauty Awards, which took place on 22 May. Currently in its sixth year, the VIVA Beauty Awards honors the region's best-in-class beauty brands and items. In effect, all shortlisted products are selected by VIVA Magazine's editorial team and renowned beauty experts Huda Kattan and Zareen Shah; from there, VIVA readers place their votes to elect the winners. The Editor's Choice Award and Seal of Approval recognizes exceptional products that have been tried, tested and selected as a winner by the VIVA editorial team.
“We are deeply honored that Max Factor – the ‘make-up of make-up artists' – has received such stellar recognition by the Middle East's leading awards in the realm of beauty excellence and innovation,” said Joelle Mardinian, Max Factor Regional Creative Director. “This is a brand that continues to create revolutionary products and puts make-up artistry directly in consumers' hands! This means that they can finally achieve glamorous make-up looks without the help of a professional; Max Factor's breakthrough products – such as the Clump Defy Volumising Mascara – do all the work for you!”

Attendees at the awards ceremony were also treated to a short video – featuring Max Factor Regional Make-up Artist Samira Olfat – showcasing the VIVA editors testing the new Max Factor Clump Defy Mascara prior to its official launch and sharing their remarkable feedback.

“We are delighted that this incredible product won at this year's VIVA Beauty Awards,” said Samira. “It was also a real pleasure to demonstrate Max Factor Clump Defy Volumising Mascara's amazing features to VIVA editors; their extraordinary response serves as a true testament to the product's exceptional results – added volume with a clean, clump free surface. Don't take my word for it, try for yourself!”

Indeed, Max Factor Clump Defy Mascara makes lashes appear fuller, thicker and longer all the while keeping them perfectly-separated. The mascara's new Anti-Clumps brush is Max Factor's first ever clump-free lash loading brush – it boasts evenly spaced and tightly formed bristles that stop clumps before they even form, and help to define the lashes.

The brush works with the Clump Defy formula, which contains bulking ingredients such as waxes and clays to create a thickness you can build onto.


Posted by : LeoComm, LeoComm
Viewed 16250 times
PR Category : Lifestyle
Posted on : Monday, June 3, 2013  11:53:00 AM UAE local time (GMT+4)
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