How Does the Man of SteelTM Shave?
How Does the Man of SteelTM Shave?

Gillette unites Superman enthusiasts to debate their theories over this long-pondered question at

BOSTON--(BUSINESS WIRE)--In association with the highly anticipated June 14 theatrical release of Man of Steel, Gillette (NYSE: PG) is inviting Superman fans everywhere to debate one of the most pressing questions surrounding the famed superhero: If the Man of Steel really is impervious to every known substance on earth, just how does Superman shave? Superman fans can visit the online theory hub,, through June 30th, to check out theories from an esteemed group of Superman enthusiasts—including director, actor, and comic book aficionado Kevin Smith, Jamie Hyneman and Adam Savage, hosts and executive producers of the television series entitled “MythBusters,” beloved science guy Bill Nye, and “The Big Bang Theory” actress and real-life neuroscientist Mayim Bialik—and vote on their favorite.

In the movie, you see the young bearded Clark go through a transformation to become the fresh-faced Superman we all know and love. But what's powerful enough to give a Super Hero shave? As the world's leading male-grooming brand and synonymous with shaving and styling, Gillette has invited these esteemed experts to develop and share their unique theories to answer the puzzling question.

“I have been a Superman fan for as long as I can remember, and the upcoming Man of Steel has made me revisit a question Superman fans have been debating for a long time,” said Kevin Smith. “The Man of Steel trailer brings the question of how does he shave front and center, and I think even casual fans will really get a kick out of talking about the possibilities.”

Smith's own theory involves a super-high-powered “Baby Rocket Ship.” Meanwhile, Hyneman has a “Large Hadron Collider Worm Hole Theory,” while Savage has a “Super Fingernail Hair-Pluck Theory.” Nye speculates a “Materials Science Theory,” and Bialik's “Enzymatic Follicle Denaturation Theory” involves a loophole in the genetic structure of Superman's kryptonian proteins' enzymatic processing. Got that?

The theories in their entirety are pitted against each other on, and, not only are Superman fans encouraged to log on to vote for their favorite theory, they can also further join the debate by sharing their own theories in the Twittersphere using the hashtag #HowDoesHeShave.

“We're always reading comic books, watching super hero movies and trying to figure out how to make the impossible possible,” said Jamie Hyneman. “We've been going back and forth over our theories for years, and we're excited that an authority such as Gillette is giving us a platform to share them with the world. Until we finally get to make that visit to Planet Krypton, the answer might be up for grabs, so make sure to cast your vote and join the discussion.”

“Even Gillette knows that despite being the best shave, our most advanced blade can't stand up to Superman's facial hair, so we're really looking forward to seeing all these exciting theories,” said Elliott Wilke, brand manager, Gillette. “Whether you're a longtime Superman fan or just excited by the upcoming film, has great content from compelling theory contributors. If we're really lucky, we may even get some ideas for the guys in R&D to create a product that brings us one step closer to the ‘best a Superman can get.'”

Posted by : Procter & Gamble Newsroom, P&G - PR Dept
Viewed 8869 times
PR Category : Entertainment
Posted on : Thursday, May 30, 2013  12:24:00 PM UAE local time (GMT+4)
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