Fournil de Pierre launches in the United Arab Emirates
Fournil de Pierre launches in the United Arab Emirates

United Arab Emirates, Dubai – 26th May 2013: fournil de Pierre, the French café - bakery has opened its first UAE outlet in the form of a brand new restaurant & bakery at Emaar Boulevard in Downtown Dubai.

Fournil de Pierre offers a range of fresh and wholesome baked goods including rustic & artisan breads, stuffed loaves, salads, traditional hot dishes and pastries. All menu items are made by professional bakers and chefs with French savoir-faire following traditional recipes and using hand-picked, French ingredients.
Created in 1980 fournil de Pierre restores the prestige in the art of bread making and caters to consumers looking to improve their health through a more natural and balanced diet. Fournil de Pierre offers a selection of 20 varieties of special breads made from Organic BIO flour brimming with energy and made according to traditional French recipes.
Stephane Cherel, Fournil de Pierre Franchise Director, commented: “We are very happy to have opened our doors at the Emaar Boulevard and to bring our selection of healthy, fresh baked goods to Dubai. Hot fresh bread is a staple of the French eating and there is a huge opportunity for Fournil de Pierre to cater to the discerning tastes of the Dubai consumers. With bread baked freshly in front of our customers, the authentic French ambience is unmistakable.”
Farah George Farah, General Manager of Food and Beverages, Al Khayyat Investments; “We are delighted to have brought Fournil de Pierre to the Middle East. With the award winning Viernnoiseries, bio bread and healthy balanced products, we are certain that Fournil de Pierre is going to be well received in the Middle East. Al Khayyat Investments holds the sole franchise rights to Fournil de Pierre in the UAE and we have further plans for expansion which include developing at least seven outlets in the UAE to begin with.”
Fournil de Pierre has over 30 restaurants across France, and is part of the Le Duff Group which is the second largest Café Bakery group in the world.

Founded by Louis Le Duff in 1976, The Group currently owns several high-street brands around the world with a total turnover of €1.51 billion and employs 17,500 staff.

All the brands are built on of tradition and nutrition values. This is the position defended by Louis Le Duff since the company's foundation.

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Posted by : Memac Ogilvy Public Relations, Sahira Ladha
Viewed 28316 times
PR Category : Food Industry
Posted on : Sunday, May 26, 2013  11:27:00 AM UAE local time (GMT+4)
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