|CHIC OUTLET SHOPPING® LAUNCHES ITS NEW ‘GLOBALISTA' CAMPAIGN PHOTOGRAPHED AND DIRECTED BY MARY MCCARTNEY – FEATURING JULIA RESTOIN ROITFELD AND MILLA JOVOVICH|
Step into the world of Chic Outlet Shopping® this summer where fashion meets travel at Europe's favourite luxury shopping destinations
Chic Outlet Shopping®, the Collection of luxury outlet Villages by Value Retail, will launch its new summer ‘Globalista' campaign on 1 June, which is set to thrill lovers of travel, fashion and luxury destination shopping.
As part of the campaign, Chic Outlet Shopping® has created a one-of-a-kind film directed by world-renowned photographer Mary McCartney and starring international style icons – US model and actress Milla Jovovich and art director Julia Restoin Roitfeld.
The short film offers a glimpse into the lives of jet-setting ‘Globalistas' – the sophisticated world travellers who love to shop for fashion wherever they are in the world – trailblazing through the Chic Outlet Shopping® Villages and the famous sights of some of the most coveted cities in Europe.
Watch the film at ChicOutletShopping.com/globalista and take a peek at behind the scenes footage of Milla and Julia. Read exclusive interviews with the starring pair who reveal their travel essentials and favourite brands at the Chic Outlet Shopping® Villages.
World-leading luggage maker Samsonite® has partnered with Chic Outlet Shopping® as part of the campaign to create travel themed art installations. International artists will customise iconic pieces of Samsonite luggage displayed as installations in each of the nine shopping Villages. Chic Outlet Shopping® will also be giving away ten sets of Samsonite luggage items as well as gift cards worth 2,000 to spend in the Village.
The ‘Globalista' campaign was led by former Wallpaper* fashion director and now artistic director of Value Retail, Kim Andreolli.
The celebration of the ‘Globalista' will continue at the Villages, each serving up a selection of irresistible promotions, exclusive events and activities throughout the summer months. Discover the world of the Chic Outlet Shopping® Villages and indulge in an adventure of Europe's must-visit destinations where moments of discovery, surprise and delight come alive through truly unique shopping experiences.
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