|Phytodia launches its organic cosmetic line Nature is Future at Beauty World Middle East 2013 in Dubai|
Les Laboratoires Phytodia a French based research company, spin-off from academic research institutions, has announced today the launch of its organic cosmetic line Nature is Future at Beauty World Middle East 2013 in Dubai.
Nature is Future product line results from years of research performed by Les Laboratoires Phytodia in the field of mitochondrial functions. Among Mediterranean and alpine plants we have found that extracts from lady's mantle, savory and cherry stalk carry the best activities towards mitochondrial functions. They show great efficacy on skin elasticity and moisturization, as well as superior performance on wrinkles depth and fat deposition. By combining these innovative natural active ingredients with highly technical formulations, Nature is Future product line offers an unprecedented sensoriality for organic cosmetics to provide our customers with the best personal and natural skincare experience.
Régis Saladin, Chief Executive and Scientific Officer of Phytodia stated « We place emphasis on scientific studies to understand how the plant extracts work at the molecular, cellular and clinical levels, both for their safety and efficacy. In addition to their proven efficacy in placebo controlled clinical trials, their safety is established in compliance with the latest European regulation, and their organic quality is ensured by Ecocert certification ».
Régis Saladin added that « the launch of Nature is Future at Beauty World Middle East in Dubai acknowledges the fact that the Middle East is a fast growing market for sophisticated cosmetics, with Dubai being an excellent business hub and springboard to access the regional markets ».
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