|Million Dollar Feelings Composed by Lux|
Members of the fashion and media industry attended Lux's launch event for the new Soft Skin Range on Monday May 20. The event, held at the Origami Ballroom at Radisson Royal Hotel, gave guests a chance to learn about Lux Soft Touch fragrance composition from Eckhard Simbt, world class and master perfumer from Firmenich.
Lux has teamed up with Firmenich, the world's largest privately-owned fragrance company, which is behind globally-renown fine fragrances such as Dolce& Gabbana and Elie Saab. Eckhard Simbt, one of the perfumers behind Lux's Soft Touch variant fragrance, was the guest speaker at the event in Dubai sharing his experience working on the fragrance.
“Lux is committed to creating indulgent skin treats to provide an exceptional experience for women around the world,” commented Eckhard Simbt. “For the Lux Soft Touch, we have found our inspiration from the treasures of Taif valley, one of the oldest cities in the world located in Saudi Arabia and known for the magnificent fragrant Rose Taif. We have modernized the scent with trendy, romantic, floral accords and enriched it with a mix of sensual, woody, musky and creamy notes to convey the sophistication and elegance Lux is known for. '
Now, Lux's Soft Skin Range contains fragrances composed by the world's best perfumers to deliver a scent that captivates your senses.
To bring the captivating fragrance to life, Lux collaborated with Bollywood royalty and Lux Brand Ambassador Katrina Kaif who was involved with the re-launch of the range as she dazzles on screen during the TV commercial. Renowned singer Saad Ramadan also partnered with Lux to recompose Abdel Halim Hafez's timeless song Ahwak which was used for the TV commercial as well.
Lux's Soft Skin Range is available at all major supermarkets and can be found in the following formats:
Lux has been composing beauty products since 1925, when it launched the world's first mass-market beauty soap, “made like the costliest French soap”. Since then, it has been associated with over 400 of the world's most glamorous celebrities from Brigitte Bardot and Marilyn Monroe to Aishwarya Rai and Shu Qi, to become the world's best selling soap bar, delighting women in over 100 countries every day.
Lux believes that beauty doesn't have to be about hard work but rather, about pleasure – from the moment you step into the shower, the great feelings it creates to the fun you can have with the attention you get afterwards. We aim to bring the best of beauty within reach of every woman in the world - providing exceptional pleasure in her bathing and skincare experience and inspiring her to feel irresistible and confident in her own skin every day! Our range of skin treats, infused with fine fragrance composed by the world's best perfumers will delight your senses and make you feel like a million dollars, every day.
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