|Gillette announces Waleed Abdullah the new face of MACH3 in the region|
Saudi Arabia National Team's Goalkeeper Comes On Board to launch Gillette's MACH3 Face To Face Challenge
Dubai, 13 February 2013 – With its unprecedented heritage of being a best a man can get, Gillette proudly announces Saudi Arabia national team's goalkeeper, Waleed Abdulla, as the new face of the Gillette's MACH3 ‘Face To Face' challenge.
Calling on all football enthusiasts in the region, Gillette's MACH3 Face to Face challenge provides the platform for participants to showcase their talents and bring out the striker in them. The lucky winners will get the chance to compete against the first goalkeeper of both Saudi Arabia national football team and Al-Shabab football club, Captain Waleed Abdullah at a live event at Start Atrium in Dubai Mall on Friday March 1st, 2013.
Lea Jarrar, Gillette Brand Manager, Arabian Peninsula, said, “We are pleased to partner with one of the most renowned goalkeepers in Saudi Arabia, Waleed Abdullah, for Gillette Mach 3 range of products. Waleed symbolises passion and perfection, both on and off the pitch, and is the ideal role model to champion the MACH3 Face to Face Challenge. With this campaign we aim to reach out to football fanatics who are as passionate about sports as they are about their grooming.”
Talking about his partnership, Saudi Arabia Goalkeeper Waleed Abdullah, explains, “Gillette and football have always been my first choice when it comes to grooming and sports. Interacting with fans of football has always been a priority for me, and now with this unique competition, Gillette has given me the opportunity to do just that! I'm extremely excited to see the passion and talent our region will exhibit for this game, thanks to MACH3 Face to Face challenge. I look forward to seeing you all on the pitch!”
The Gillette MACH3 Face To Face Challenge will be running until mid-February 2013, allowing fans to participate in two ways, through selected points of sale and Facebook. With every purchase of any Gillette MACH3 product from participating outlets, consumers will enter a draw for an opportunity to be one of the strikers to challenge Gillette's MACH3 celebrity goalkeeper.
For Facebook games' fanatics, they can take part in the MACH3 Face to Face challenge game on Gillette Arabia Facebook page, and score as many penalty shots as possible in 30 seconds. The more points a fan scores, the higher he reaches on the leader board. The top two scorers at the close of each week will get a chance to challenge goalkeeper Waleed Abdullah face to face.
The Gillette MACH3 range provides all the tools a man needs to achieve the best grooming results - a face free of nicks and cuts!
• Designed to meet the needs of all men, the MACH3 Sensitive Sku which Aloe lubra strip features three blades technology that delivers less pressure on the skin allowing a close shave with comfort.
• The shave gel and the razor are essential partners. The shave gel provides a protective, anti-friction layer that shields the skin and allows the blades to cut close while helping to minimize the risk of irritation. Gillette MACH3 Pure & Sensitive Shave Gel has a Triple Protection formula that has been developed to help protect skin against nicks, redness and tightness.
• The Gillette MACH3 Balm calms just shaved skin, leaving it feeling smooth and comfortable. The non-greasy, quickly absorbed formula with its lightweight blend of conditioners rehydrates the skin and reduces tightness after shaving.
For more information or to participate in Gillette MACH3 Face to Face Challenge game, visit Gillette Arabia facebook page on www.facebook.com/GilletteArabia, where you can also find more information about the benefits of using a shave regimen and details on the full MACH3 range.
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