Make-up artistry in a bottle:NEW Max Factor Facefinity All Day Flawless 3-in-1 Foundation
Make-up artistry in a bottle:NEW Max Factor Facefinity All Day Flawless 3-in-1 Foundation

Latest foundation innovation from Max Factor combines a primer beautifully blended with an SPF foundation and expertly matched concealer – delivering a flawless matte finish that lasts all day*

Dubai, UAE: Max Factor introduces its latest foundation innovation and first ever 3-in-1 product: Facefinity All Day Flawless 3-in-1 Foundation, which combines three professional make-up tools in one bottle: a built-in primer to hold, SPF foundation, and a concealer to correct.  Three professional make-up tools blended to perfection to deliver a high coverage, matte finish - to give you the confidence to carry off an all day, any statement look. 
The unique new foundation was developed for women who want their foundation to easily deliver a lasting professional finish and which diminishes the need for imperfection touch-ups and the undesirable midday shine.

Joelle Mardinian, Regional Creative Director for Max Factor, says “Max Factor is a brand that is constantly evolving its products to ensure they meet a woman's needs and gives her powerful tools to create her own glamour statements – Facefinity All Day Flawless 3-in-1 Foundation is one of these products. Not only does it simplify your daily beauty routine, this product also ensures you get a perfectly even, flawless finish, to allow your eyes and lips to pop. What better way to ensure your primer, foundation and concealer blend well than by having them in the same bottle?”
Max Factor Facefinity All Day Flawless 3-in-1 Foundation answers the needs of these women by providing a long lasting finish through its clever, long-lasting ‘hold, correct and finish' technology. 
The foundation primes the skin with a flexi-hold technology that creates a strong, yet lightweight film that sits comfortably on the skin. Next, micro-correctors within the formula operate like little mechanics to defend against external influencers like sweat and sebum, correcting and maintaining the look over time whilst preventing shine.  And lastly, the foundation formula with SPF20 delivers an all day high coverage, matte finish thanks to the oil absorbency of particles which helps to minimise the level of non-volatiles on the skin surface.

Facefinity All Day Flawless 3-in-1 Foundation made its pre-launch debut at the Valentino Autumn/Winter 2012 show.  Here, Pat McGrath, Global Creative Design Director for Max Factor, used it to help create the ‘serene, modern and chic' beauty look on the beautiful runway models.

Pat also knows all too well about the impact of expertly applied foundation and lasting coverage; 'as a professional make-up artist, I know the secret to long lasting perfected skin comes from first applying a primer, then foundation followed by concealer for those little problem areas. With our latest foundation innovation, Facefinity All Day Flawless 3-in-1 Foundation, this three step artistry is bottled for you, which makes it so easy for women to create flawless, perfected skin that will last because of the blended three-step magic. What I also love is just how easy it is to blend the foundation.  It's a buildable, lightweight formula that allows you to layer as much or as little coverage as you need – using the fingers, a brush or sponge.”

All day, flawless confidence can be yours today. 
New Max Factor Facefinity All Day Flawless 3-in-1 Foundation is oil-free, dermatologically tested and suitable for sensitive skin. It is available in the following shades and RRP in UAE and Saudi Arabia.

• Porcelain (30)
• Crystal Beige (33)
• Light Ivory (40)
• Natural (50)
• Sand (60)
• Soft Honey (77)
• Bronze (80)
• Caramel (85)

Saudi Arabia
• Porcelain (30)
• Pearl Beige (35)
• Light Ivory (40)
• Warm Almond (45)
• Nude (47)
• Beige (55)
• Soft Honey (77)
• Bronze (80)
• Caramel (85)

*Pricing is at the sole discretion of the retailer

Posted by : LeoComm, LeoComm
Viewed 30244 times
PR Category : Lifestyle
Posted on : Tuesday, February 12, 2013  3:22:00 PM UAE local time (GMT+4)
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