Dubai Dining Phenomenon Just Falafel Opens its first store outside the Middle East - London, Covent Garden!
Dubai Dining Phenomenon Just Falafel Opens its first store outside the Middle East - London, Covent Garden!

Five additional UK locations secured as Just Falafel honoured with three UAE awards

Just Falafel, the Middle East's fastest-growing dining phenomenon, opens its first store outside of the Middle East in Monmouth Street, Covent Garden, London, just after securing a brace of business awards in its home market, the United Arab Emirates (UAE).

Within the last six weeks, Just Falafel has been named as the ‘Business Innovator of the Year' by the Gulf Capital SMEInfo Awards (, the ‘Business Star of the Year' by the SME Advisor, and CEO Fadi Malas named as the ‘Arab Entrepreneur' for 2012 by SME Advisor (  Today, Just Falafel achieves yet another major milestone – the opening of its first store outside of the Middle East.

“Recognition from our peers as one of the Middle East's most progressive emerging businesses just ahead of the opening of our Covent Garden flagship location, demonstrates the tremendous momentum that Just Falafel has generated in 2012,” said Just Falafel's CEO, Fadi Malas. “With our central kitchen now fully operational, two additional London locations under construction, and a further 10+ stores in our pipeline, Just Falafel plans to satisfy the UK's growing appetite for fresh, healthy dining choices in 2013.”

With an ultimate goal of 200 locations across the UK, Just Falafel plans to achieve at least 10% of that objective this year with the opening of 20 stores; with Cambridge, Exeter and other markets currently in development.
Food industry consultants Technomic have identified ‘swift service concepts' and ‘ingredients from two extremes' as key food trends for 2013, both of which are addressed by Just Falafel's quick, portable and affordable meals, which elevate falafel to a global taste experience through Mexican, Indian, Italian and traditional flavours (

Posted by : The Portsmouth Group, The Portsmouth Group
Viewed 20301 times
PR Category : Food Industry
Posted on : Tuesday, January 8, 2013  12:12:00 PM UAE local time (GMT+4)
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