Anlene to carry out 7 million bone health checks across Middle East and Asia
Anlene to carry out 7 million bone health checks across Middle East and Asia

Commitment announced following opening of International Osteoporosis Foundation's 3rd Asia Pacific Osteoporosis Meeting

Dubai, 24 December 2012: Anlene has today announced its commitment to carry out a record seven million Bone Health Checks across the Middle East and Asia over the next year.

The Anlene Bone Health Check programme is run across the region and provides millions of people with free bone scans to help them understand more about bone health.

Fonterra Managing Director ASEAN/MENA Mark Wilson said this commitment builds on Anlene's ongoing efforts to help raise awareness about the importance of bone health.

“Anlene has been working to raise awareness and generate interest in bone health for a number of years in the Middle East and Asia and we have provided free bone scans to more than 13 million people in the last five years alone.”

According to data analysed from the Anlene Bone Health Check, 30 per cent of women 25 to 40 years of age in the Middle East are at risk of developing osteoporosis later in life, so millions of people across the region could be affected in the years to come.

“Raising awareness about bone health and highlighting the simple lifestyle and nutrition choices that people can make to prevent osteoporosis is essential in helping to reduce the prevalence of this crippling disease in the Middle East and Asia,” said Mr Wilson.

Nancy Ajram, who was unveiled as Anlene's first internationally-recognised Middle East Anlene Ambassador on World Osteoporosis Day is encouraging women to take three essential steps for better bone health.

“Bone health is something that I believe in and take very seriously. As a singer, the demands on my time, body and mind can be very challenging. This is why I pay particular attention to my calcium and vitamin D intake and make sure that I make time to get enough weight-bearing exercise every day.

“I advise everyone – no matter your age or gender – to do the same. Make sure you get your daily dose of calcium, vitamin D and regular weight-bearing exercise today to ensure you maintain strong bones tomorrow,” she said.

International Osteoporosis Foundation (IOF) Chief Executive Officer Judy Stenmark said that Osteoporosis is a major health problem across the Middle East and Asia and the low calcium and vitamin D intake levels, are among the key contributing factors. “More needs to be done to raise awareness of this disease throughout the Middle East and Asia. IOF experts have identified low levels of calcium intake and inadequate vitamin D throughout the region. This has serious implications for the region's bone health, now and in the future.”

Mr Wilson concluded: “The Middle East is characterised by fast-growing, increasingly urban and ageing populations who are living more sedentary lifestyles. At the same time, people are becoming increasingly affluent, driving interest in health and nutrition. People are looking to stay fit and active for longer and good bone health is essential in them achieving this goal.”

Posted by : ASDA’A Burson-Marsteller, ASDA’A Burson-Marsteller
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PR Category : Healthcare & Medicine
Posted on : Monday, December 24, 2012  1:10:00 PM UAE local time (GMT+4)
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