Dubai PR Network, Online Press Release from Dubai and Middle East
 
Press & Online Media(Entertainment)
Filter PR by
  
30% Surge in Social Media Activity During Ramadan
 

New report finds social media engagement hits annual peak during the holy month presenting brands with a golden opportunity to reach their audiences

Dubai, UAE: The Online Project (TOP), the first and leading social media agency in the Middle East, today launched a report analysing behavior trends of consumers in eight Middle Eastern countries during the Holy Month. The results show that residents of the Middle East use social media platforms 30% more during the Holy month whilst also shifting the time of the day that they engage with social media communities to much later in the day. In addition, engagement with brands is hugely multiplied during Ramadan providing businesses with the ideal window to communicate with customers.

TOP observed Facebook and Twitter activity in nine different countries across the region including: Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, KSA and the UAE to provide a general overview of social media trends in the region looking specifically at levels of engagement, sentiment and perception and the timings of their interaction.

History shows that during Ramadan consumer spending spikes and therefore Middle Eastern companies boost their spending on traditional ‘off-line' campaigns by 20% during Ramadan, for example, the four largest telecoms companies spend around $200 million dollars during the month. Armed with this knowledge, brands can ensure that alongside traditional off-line campaigns, social media is utilised to the best advantage, reaching a wider audience that is more open to engagement than at other times during the year.

Zafer Younis, CEO of The Online Project said: “Having discovered that social media consumption and user habits significantly change during the Holy month, we set out to study the outlying variable of this change to isolate the driving forces. We monitored thousands of tweets and Facebook posts in nine countries to study the user behavior. Instead of looking at their social media platforms first thing in the morning when they wake or get into work, our results show that during Ramadan, people are most active on Twitter early evening at approximately 7pm, just before they break their fast.

“Therefore if brands wish to take advantage of this spike in audience, should also consider posts that include content tailored to specific audiences that is entertaining or value-adding.”

Following analysis of the figures, TOP has put together their top five recommendations for making the most of communicating with consumers during Ramadan:

  1. Recognize that Ramadan is a unique time in the Arab world both online and off and as a result, lessons you have learnt about your communities during the year may not apply during the holy month so adapt your campaign to recommended timings to make the most of the advertising Dollars you have spent.
  2. Align your publishing times with your audience and maximize engagement
  3. Optimize your content mix as user interests' shift during the Holy month.  Adapt your content accordingly to stay relevant and build stronger relationships with your audience.
  4. Increase your advertising support budgets during Ramadan. The Holy month enjoys higher organic engagement rates so your budget can push your content further in Ramadan.
  5. Implement integrated marketing campaigns by interlacing social media usage increase in-line with TV, radio, and print consumption to deliver higher multiplier effects in Ramadan.


Posted by : Dubai PR Network Editorial Team
Viewed 14329 times
PR Category : Entertainment
Posted on : Monday, July 8, 2013  2:53:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Facebook adds Islamic Hijri Calendar for Birthday feature in...
Next Story : Mesmerizing Moments Captured by Emirati Photographer
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Cutting-Edge Technology Solutions from TP-Link for Work at Home or Distance Learning [7021-Views]
Isolation Survival Guide [6917-Views]
Huawei Mobile Services To Explore The Ultimate Potential On HUAWEI P40 Series [6393-Views]
"Stay Home" Instagram Sticker Launches in the UAE [6320-Views]
Marks & Spencer Introduces Its Cosy Loungewear Collection for Men [5886-Views]
Winnie Harlow x Steve Madden Collection [5649-Views]
Parmigiani Fleurier Tondagraph Slate [5179-Views]
Airbus to Produce 3D-Printed Hospital Visors in Fight Against Covid-19 [5130-Views]
Dubai Cares Joins UNESCO's Global Education Coalition to Provide a Unified Response to the... [4929-Views]
Tonda 1950 Double Rainbow Flying Tourbillon [4776-Views]
Brighten Up With KARL LAGERFELD [4551-Views]
Top Personal Trainer Thanks Dubai Sports Council for “Be Fit, Be Safe” Campaign [4459-Views]
Innovation Platform GELLIFY Forays into the Middle East [4343-Views]
Majority of UAE Residents Know How to Contain COVID-19, Confirms Kantar Study [4313-Views]
Make the Holy Month of Ramadan More Festive This Year With Our Exclusive Corporate Collect... [4270-Views]
Automobili Lamborghini Starts Production of Surgical Masks and Medical Shields for Use in ... [4215-Views]
Dubai Chamber Launches Electronic Attestation Service and Enhances Its Range of Smart Serv... [4087-Views]
Trade Bank of Iraq Announces Capital Increase to USD 3 Billion Under New Three Year Strate... [4087-Views]
Corona Virus: A Curious Guide for Courageous Kids [4069-Views]
Ralph Lauren Corporate Foundation Announces Global COVID-19 Relief Efforts [4020-Views]
CND™ and Horst M. Rechelbacher Foundation Rally Beauty Industry with Grants Supporting COV... [3989-Views]
Ahmed bin Humaid Al Nuaimi launches new incentives for AFZ companies [3941-Views]
MBRSC Extends Deadline for UAE Astronaut Programme Registrations [3880-Views]
How To Get Your Home Ramadan-Ready With Sedar Global Interiors E-Commerce [3874-Views]
Properties Investment Announces 3 Month Rent Relief for ‘The Market' Retailers [3819-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories