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Timex Multisport Team Athlete Luis Alvarez Tracking Towards Milestone in Kona
Timex Multisport Team Athlete Luis Alvarez Tracking Towards Milestone in Kona

From 200 pounds to 100 races, Luis Alvarez strives to become ultimate Ironman

Dubai – June 2nd, 2013 – Luis Alvarez, a long-time Timex Multisport Team athlete, announced his goal to complete his 100th Ironman at the Ironman World Championship in Kona, Hawaii on October 13th, 2013.

An inspirational figure for both professional and aspiring athletes around the world, Luis began his transformation from a  200-pound smoker to an Ironman at the age of 24.  His life-changing journey began when he failed to complete a 5k race walking and vowed to improve his health.  Since then, he has travelled the world to compete in Ironman triathlons and spread his motivational message.  In addition to his athletic accomplishments, Luis, a native of Mexico, is also recognized for his successful business career, as he was named CEO of BT Global Services division in 2012.

Having completed 92 Ironman events to-date, Alvarez is scheduled to participate in 13 Ironman competitions in 2013, including 8 140.3 races.  As Luis approaches the final stages of this historic milestone, he will enlist the help of his son, who will join his father at Kona and will be competing in his first Ironman.

 “This has been an exhilarating, humbling and unexpected journey, and I am proud to share my story with so many incredible athletes and everyday people who want to change their lives for the better,” said Alvarez.  “I look forward to celebrating with my fellow Timex Multisport athletes in Kona and to setting an example to the next generation of athletes, beginning with my son, Jose Manuel.”

Luis has been a member of the Timex Multisport Team, The Timex Multisport Team is the oldest active and most prestigious triathlon team in the world and includes an accomplished mix of dynamic professionals and well-rounded amateurs who embody the sacrifice, commitment and passion of the sport.

“Luis represents the very best of the Timex Multisport team, as he reminds us of the transformative powers of racing competitions, as well as our personal pursuits of change,” said Bart van Schijndel  Timex International Sport Marketing Manager.  “He is an inspiration to all of us, and we look forward to joining him and Jose Manuel at the finish line in Kona.” Alvarez is currently recovering from a disc issue in his back, and had to miss his 93rd IRONMAN in Lanzarote. We look forward to getting him back to the IRONMAN race circuit soon.

Originally from:

In conjunction with Luis' race to 100 Ironman triathlons, Timex is bringing to life the passion and motivation that unites all runners, with their “I Am A Runner” marketing campaign.  Timex has created an “I Am A Runner” Facebook app, which will collect all runners' stories and will serve as a centralized host for submitted content and photos.  Individuals who share their stories via the hashtag #IMARUNNER will be eligible for opportunities to win Timex® IRONMAN® watches.  In addition, Timex will share inspiring stories of runners across its social media platforms, from everyday stories of triumph to content collected from the Timex Multisport team.  

About TIMEX Sports Watches:

Timex has an unparalleled heritage of creating innovative, technologically advanced and reliable timepieces for athletes of all fitness levels, having introduced the first licensed IRONMAN® brand watch in 1986. The Timex IRONMAN® brand legacy of leadership, innovation and style in international sport is evident in the brand's extensive anthology of elite training devices and fitness aids. Timex IRONMAN®  timepieces are worn by athletes on every continent and have been added to the Smithsonian National Museum of America.  Fans are invited to engage with the brand on

Timex's presence in the fitness world has been evident for years via its partnership with the New York Road Runners in conjunction with the ING New York City Marathon, IRONMAN® Triathlon event series and several worldwide marathon sponsorships. With a wide array of wellness and training instruments priced at various levels, Timex has established a broad appeal to the millions of consumers who want to maintain a healthy lifestyle.


The iconic IRONMAN® Series of events is the largest participation sports platform in the world.  Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world's most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, World Triathlon Corporation (d/b/a IRONMAN), owner and operator of the IRONMAN® Series, has grown from owner of a single race to a global sensation with nearly 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IronKids®. For more information, visit

About the Timex Group

Timex Group designs, manufactures and markets innovative timepieces and jewelry globally. Founded in 1854, Timex is part of Timex Group, a privately-held company with numerous brands and over 5,000 employees worldwide. It is one of the largest watch makers in the world with companies and exclusive licenses worldwide.

About The Rivoli Group:

Since 1988, The Rivoli Group has been building its strong position in the fast growing retail environment in the UAE and the lower Gulf states. The Group has become one of the largest luxury lifestyle retailers in the Middle East and offers a wide range of product categories from watches and writing instruments to fashion, accessories, gift items and eyewear.

The organization currently represents luxury brands such as Blancpain, Glashütte Original, Omega, Montblanc, Vertu, J.M. Weston, Longines, Rado, Swatch, among others. Matching these lifestyle brands with impeccable service, the Rivoli Group has set new standards of retailing excellence in the region by establishing retail concepts like Rivoli Prestige, Rivoli, Rivoli Arcade, Hour Choice, Rivoli EyeZone and Angels.

Posted by : Dubai PR Network Editorial Team
Viewed 10492 times
PR Category : Entertainment
Posted on : Sunday, June 2, 2013  5:12:00 PM UAE local time (GMT+4)
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