Dubai PR Network, Online Press Release from Dubai and Middle East
Houseware Technology(Home, Furniture and Interiors)
Filter PR by

DUBAI. MAY 08, 2013: The professional sound and light industry in the Middle East is on course for a resurgent 2013 thanks to new budgets being made available for extravagant launch events and parties.

Before the region was hit by the global financial crisis, no expense was spared when launching a new product, venture or venue into the Gulf marketplace.

Even a modest event could cost around AED 10 million with the grandest set-ups coming in at more than AED 250 million.

But following the downturn this was one of the first budgets to be slashed – with the professional sound and light industry suffering as large orders for everything from laser show equipment to state-of-the-art sound systems.

Now senior sound and light leaders say 2013 is on course to beat the glory days with launch event budgets being increased across the region.

Stephen Lakin is Chief Executive at Dubai-based Production Technology (Protec), which is one of the world's biggest distributors of professional sound and light equipment.   

He said: “The Middle East is now very buoyant once again. The figures show that as when the financial crisis hit our annual turnover went to AED 27 million, but this year it's predicted to be more than AED 100 million.”

'One-off shows are now also often larger here than in the rest of the world, thanks to the budgets that exist.

“Everyone needs to be careful to avoid mistakes of the past but the industry is looking forward to a bright future.”

This upturn in fortunes will be seen when the world's professional sound and light heavy weights meet for PALME Middle East at Dubai International Convention and Exhibition Centre from 21st-23rd May.

Visitors will be able to see the latest equipment from the biggest names and also take a look at new brands and innovations coming into the market.

Exhibitors include ROBE, whose lighting displays and projectors are used at the region's biggest shows and events.

“We will be unveiling some great new products, including a state-of-the-art projector and a new lighting set up that really fit with the resurgent market. PALME will be very exciting this year.”

Posted by : Dubai PR Network Editorial Team
Viewed 8924 times
PR Category : Home, Furniture and Interiors
Posted on : Tuesday, May 14, 2013  5:45:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : Techserve receives triple awards for customer care
Next Story : Gemalto's street survey in Dubai reveals overwhelming appeti...
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
Korea's Number One Beauty Brand Innisfree All Set to Celebrate the Grand Opening at the Du... [7296-Views]
6 Trends That Will Dominate Beauty in 2020 According to Foreo [6997-Views]
Made in Italy: Top Picks from the Latest Deborah Milano Make-Up Range [6429-Views]
Corum Admiral's Cup Legend 47 Worldtimer' [6283-Views]
Rado True Thinline Les CouleursTM Le Corbusier' [6252-Views]
Introducing Zeitun Premium Face Care Collection [6161-Views]
How to Beat Pigmentation with DERMAdoctor [6027-Views]
Rate Hawk is Live with Global Innovations Flagship Product TassPro and Itinerary [5423-Views]
Emirates Post Issues Set of Commemorative Stamps for the New Logo for People of Determinat... [5386-Views]
Achieve Gorgeous and Radiant Skin in Only 90 Seconds [5063-Views]
Spoil her this Mother's Day with gifts from Marks & Spencer [4892-Views]
Marks & Spencer, Britain's Best Loved Denim [4880-Views]
Enjoy a Selection of Anti-Aging Products from Beauty Solutions [4685-Views]
Swatch X 007 – Introducing the New James Bond Collection and Limited Special Edition [4575-Views]
Team Abu Dhabi Riders Grab Double Triumph On Dramatic Race Day in Kuwait [4410-Views]
Dubai Customs Graduates 1st Batch of “Dubai Customs Leaders” Program [4240-Views]
Aston Martin DBX Makes First Public Appearance in UAE [4197-Views]
Dubai Chamber Honours Top-performing Trading Companies [4178-Views]
Italian Food Exports to the UAE Increases by 11%, Reports ITA Ahead of Italian Participati... [4136-Views]
Ferragamo Sapphire Collection [3989-Views]
Spring is in the Air at West Elm [3934-Views]
HRH the Prince of Wales Officially Opens the National Automotive Innovation Centre [3916-Views]
The Award-winning #burjumanfoodart Festival is Back by Popular Demand! [3739-Views]
Buyers Rush for Majid Al Futtaim's First ‘Elan' Townhouses at Tilal Al Ghaf [3593-Views]
Artificial Intelligence Seen to Play a Significant Role in Driving Success Rate of IVF Tre... [3587-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories